How Does Your Phone Call Performance Stack Up?
The Invoca Call Conversion Benchmarks Report for the Healthcare Industry
For healthcare providers, patient acquisition depends on two critical factors: how effectively your digital marketing drives qualified phone leads, and how well your offices and call centers convert those calls into appointments and new patients.
We created this benchmark report so you can discover where your healthcare organization's digital marketing and call handling experiences excel, areas for improvement, and strategies to drive significant practice growth in an increasingly competitive marketplace.
Get Industry-Leading Insights From Over 60 Million Phone Calls
Based on Invoca's AI analysis of more than 60 million phone calls, this comprehensive benchmark report reveals healthcare-specific insights:
- Call Answer Rates: See how your answer rates compare to healthcare provider benchmarks and discover tactics to improve them
- Phone Lead and Conversion Rates: Compare your performance across marketing channels driving calls to your healthcare facilities and contact centers
- Google Ads Performance: Learn how healthcare organizations convert paid search traffic into phone leads and patients
- Call Handling Performance: Benchmark your call handling performance against industry standards on eight critical metrics
- Tips and Tactics to Transform Your Approach: Learn how your healthcare organization can drive more leads, convert more patients, and provide amazing experiences
Key Healthcare Industry Findings
Get the report to learn actionable insights to maximize your marketing ROI, boost patient acquisition rates, and improve call handling to grow revenue.
Download the report59%
of callers speak with a person
43%
ask leads to book appointments
48%
of calls from digital marketing are leads
40%
of those leads convert on the call
