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With Invoca, we can attribute all of our revenue driven from phone calls back to the original source channel. We use that data to optimize our digital marketing campaigns. This helps us make the most of our marketing budget and it has significantly increased our ROI.
Decrease CPA
Armed with true attribution, you can account for conversions that come from clicks and calls to accurately measure your acquisition costs, target the most effective keywords, and eliminate ineffective campaigns to reduce your CPA.
Increase Conversion Rates
By automating conversion data from customer conversations directly to ad platforms like Google Ads, you can accurately target high-value customers and the most effective campaigns, ads, and keywords to increase your conversion rates.
Reduce Wasted Ad Spend
Target more cost-effective keywords and ad placements, and suppress retargeting to customers who converted on the phone to focus your efforts on the most effective campaigns and reduce wasted ad spend.
Real-time integrations
Get conversion data from phone calls streamed to all of your ad platforms in real time with Invoca’s PPC management software to automatically optimise campaigns, keyword bidding, and build high-value lookalike audiences.
Granular attribution data
Get full attribution for every marketing-driven phone call and conversion. Invoca’s easy-to-deploy javascript tag makes it simple to start tracking calls and get the granular attribution you need to get credit for the sales you’re driving and insight into your most effective campaigns, keywords, and creative.
Personalise customer touchpoints with one of the leading PPC management platforms
Invoca's data is available immediately after the call ends through searchable transcripts and real-time dashboards. This means you can capture trends and digital breakpoints quickly and use that conversational data to fix what’s broken, and personalise agent scripts, ad copy, website content, and more.
Learn how to optimise marketing campaign costs with Invoca
PPC Campaign Optimization Software FAQs
What is PPC optimization software?
Invoca’s PPC optimization software is designed to enhance the effectiveness of your pay-per-click campaigns. It tracks the quality and quantity of phone leads your PPC campaigns drive, so that you can calculate your full ROI. By analyzing this data, the software helps you identify which ads, keywords, and campaigns are driving the most revenue — both online and over the phone. This way, you can make smarter optimization decisions to get the most out of your advertising.
What are the benefits of using PPC optimization software?
PPC optimization software provides marketers with detailed insights into their campaigns’ performance, which allows them to make data-driven adjustments to improve results. The software offers full attribution for both phone call conversions, helping you accurately measure the effectiveness of your ad spend. With this data, you can reduce wasted ad spend by focusing resources on high-performing keywords and campaigns.
How does PPC optimization software improve ad performance?
PPC optimization software improves ad performance by providing real-time insights that allow you to adjust your campaigns on the fly. It analyzes key metrics like conversion rates, cost per acquisition, and call quality to help you fine-tune your bidding strategy. In addition, the software integrates with tools like Google Ads, so you can use call tracking data to inform automated bidding algorithms.
Can PPC optimization software reduce ad spend?
Yes, PPC optimization software can help reduce ad spend by identifying and eliminating keywords, ads, and campaigns that are underperforming. By providing detailed insights into what’s working and what’s not, the software empowers you to allocate your budget more effectively. This means you can focus your spending on high-performing areas, cutting out waste and lowering your overall cost per acquisition.
How do I choose the best PPC optimization software for my needs?
Choosing the best PPC optimization software depends on your specific goals and the complexity of your campaigns. Start by evaluating the software’s ability to integrate with the tools you already use, such as Google Ads, Search Ads 360, Facebook Advertising, Microsoft Advertising, and more. Look for features like real-time data analysis, AI-powered conversation insights, and a user-friendly interface. Also, think about the software’s scalability and how well it can adapt to your growing needs as your campaigns evolve.
