Roku: Integration

Invoca's Roku integration connects call data to Roku ad campaigns, automatically attributing offline phone calls, scheduled appointments, and resulting revenue back to the Connected TV and streaming video ads that drove them. Marketers can see whether a call was answered, qualified as a lead, converted, and how much revenue it generated, all tied back to the originating ad. This makes it possible to optimize Roku ad delivery using real offline outcomes.

For Who? Performance marketers and agencies who want to treat streaming TV ads like a digital performance channel. Most relevant for Mid-Market and Enterprise.

‍Availability & Implementation Available now.

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• Attribute phone leads and revenue directly to Roku ads
• Optimize CTV ad delivery using real conversions
• Treat streaming TV like a measurable performance channel