Data Persistence

Data Persistence is a new Scope setting that carries key marketing context, such as click IDs, keywords, and campaign data, across a consumer's full multi-touch journey, ensuring it's still attributed at the conversion and for ad platform optimization. You can choose from three Scope levels: keep data on the original interaction, copy it forward to later interactions within the attribution window, or copy it forward to all future interactions for that consumer.

For Who? All customers, with particular value for marketing and paid media teams adopting Lead Forms and AI Agents. Available in the US and UK.

Availability & Implementation: Releasing in early September 2026. Included for all customers with no setup required beyond selecting a scope option.

• Preserves marketing context even when a consumer's journey spans multiple channels or interactions
• Early testing showed a 5% lift in Google Ads qualifying events
• Works seamlessly with existing data (no new data to manage)