AI Search Engine Attribution

Attribute phone leads and conversions from AI search engines like ChatGPT, Gemini, Perplexity, Claude, and iAsk.ai. 

This means Invoca can track the source of calls back to the specific AI search engine the caller used so that you can:

Understand the Impact of AI Search Traffic on Business Outcomes

• Get credit for phone leads and conversions from AI search engine
• Measure how AI search engines are changing customer journeys
• Determine if calls from AI search engines deserve special routing 

Target Callers Based on the Content of Their Conversations  

• Increase conversion rates by retargeting phone leads that didn’t convert with ad campaigns 
• Reduce CPA by suppressing non-lead and converted calls from seeing ads

Analyze Conversations to Improve SEO Efforts & Impact

• Guide SEO efforts by seeing pages generating high-value visits from AI search engines
• Optimize SEO for the questions phone leads are asking on calls

A few key points:

• This feature is included with dynamic number insertion (DNI) but it does require the tracking of organic traffic sources. For more information, please reach out to your CSM. 
• For AI search engine driven calls, the marketing medium will be shown as ‘Organic Search’ and the marketing source will list the specific AI engine. 

We are happy to bring you this new feature and can’t wait to hear what you discover by tracking this new attribution source.

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As AI search engines continue to change consumer behavior, this new attribution channel helps you more accurately prove the business impact of your efforts.