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Vibe.co
Overview
Vibe.co is a Connected TV advertising platform built for performance marketers. Run streaming TV ads across premium inventory, including Hulu, Disney+, and ESPN, with no contracts.
The Invoca + Vibe.co integration closes the loop between CTV impressions and phone conversions. Marketers running call-driven campaigns, in categories like home services, insurance, healthcare, and financial services, can now tie inbound call volume directly to their streaming TV ad spend. Pass Invoca call outcome data back into Vibe.co to optimize targeting, suppress converted callers, and reallocate budget toward the audiences and creatives that generate the highest-quality calls.
CTV has always been a top-of-funnel afterthought. With this integration, it becomes a measurable, optimizable performance channel.
Key Benefits
- Attribute phone calls to CTV ad exposures — Connect Invoca call intelligence to your Vibe campaigns and see which streaming ads drove inbound calls, not just clicks.
- Optimize CTV spend on call quality, not just volume — Feed Invoca conversion signals back into Vibe to shift budget toward audiences that generate high-intent, revenue-driving calls.
- Suppress and retarget based on call outcomes — Automatically exclude converted callers from CTV prospecting and retarget non-converting audiences with tailored creatives.
- Full-funnel visibility across your media mix — Combine Vibe's CTV impression data with Invoca's call analytics for a complete picture of how streaming TV contributes to pipeline.