Tatari
Overview
Tatari is the leading independent convergent TV platform, giving brands, agencies, and publishers direct access to premium TV inventory and closed-loop measurement tied to real business outcomes. It brings the precision of digital performance to the scale of TV, without the intermediaries and markups that erode value in traditional TV buying.
The Invoca + Tatari integration adds conversion data from web, text, and phone. Marketers in categories like home services, insurance, financial services, and healthcare can see which Tatari TV ads, on any screen, turned into qualified leads or booked revenue.
Key Benefits
TV spend, justified by direct-response data. Tatari buys across linear, direct-buy streaming, and programmatic streaming, and Invoca’s conversion data shows how each inventory type drives results.
Content
https://www.invoca.com/blog/saatva-tatari-ctv-revenue