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Tatari

Tatari

Overview

Tatari is the only convergent TV platform buying linear and streaming in one place, with closed-loop attribution built for TV instead of retrofitted from display. The Invoca + Tatari integration adds conversion outcome data — from web, text, and phone — so marketers in categories like home services, insurance, financial services, and healthcare can see which Tatari exposures, on any screen, turned into qualified leads or booked revenue.

Key Benefits

  • Convert demand 24/7 — Invoca's agentic messaging and voice agents assist inbound conversions from Tatari campaigns around the clock, catching linear and streaming-driven demand whenever it hits
  • Attribute across both linear TV and streaming — See which networks, dayparts, and creatives drive conversions on linear TV as well as streaming.
  • Replace view-through guesswork with real outcomes — Tatari isolates incremental lift; Invoca tells you whether that lift was a real qualified lead or a call that went nowhere, sharpening what "incremental" actually means.
  • Prove TV against CAC and ROAS, apples to apples — Feed Invoca conversion values into Tatari's CPV/CPI/CAC/ROAS reporting so TV gets measured on the same terms as search and social.
  • Direct-publisher spend, justified by direct-response data — Tatari's publisher-direct buys often cost more than open programmatic; Invoca's conversion data shows whether that premium inventory is driving reach

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Content

https://www.invoca.com/blog/saatva-tatari-ctv-revenue