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Roku
Overview
This integration adds Invoca phone lead and conversion data to Roku's Connected TV and streaming video ad platform to measure how your CTV campaigns drive phone calls, scheduled appointments, and revenue. Marketers can see whether a call was answered, qualified as a lead, and converted — all tied back to the originating Roku ad — so you can optimize ad delivery based on real offline outcomes.
Key Benefits
- Connect Roku ad campaigns to the full-funnel outcomes that matter
- Attribute phone leads, appointments, and revenue directly to Roku ads
- Optimize CTV ad spend to real conversions, not just views
- Suppress converted callers and retarget non-converters to boost ROAS
- Gain full-funnel visibility across your media mix