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Piwik PRO
Overview
Piwik PRO is a flexible and privacy-safe analytics suite for marketers and analysts. The Invoca integration for Piwik PRO is built to allow healthcare providers the ability to marry website analytics with first-party call data allowing healthcare customers to optimise digital marketing spend and customer journeys based on offline call conversions.
Key Benefits
- The Invoca tag can be easily and seamlessly deployed while still respecting healthcare privacy and security concerns.
- Customers of Piwik PRO and Invoca can see both online digital journey data and offline call conversion data to get a holistic view of buyer journeys.
- With complete buyer journey data, marketers can use these insights to optimise their marketing efforts to drive higher return on ad spend.