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MNTN
Overview
MNTN created the Performance TV category — a self-serve CTV platform that lets marketers plan, buy, and measure streaming TV ads with the same precision as paid search and social, including retargeting website visitors with TV ads across premium apps.
The Invoca + MNTN integration extends that precision to digital, text, and phone leads. MNTN's attribution already connects ad exposures to website visits and conversions; Invoca adds the conversion outcome data. Marketers in categories whose customers convert across many channels (home services, insurance, financial services, and healthcare) can now see which MNTN ad exposures drive conversions across both online and offline channels, and whether that conversion turned into a qualified lead or booked revenue.
Key Benefits
- Convert Demand 24/7 - Invoca's agentic messaging and voice agents assist inbound conversions from MNTN campaigns 24/7 (including after business hours) when CTV views are highest
- Optimize specific ad exposures to customer experience — Connect Invoca conversion outcomes to the exact MNTN campaigns, creatives, and audiences that drove them
- Extend TV retargeting to offline conversions— Feed call outcomes into MNTN's retargeting engine so non-converting callers are re-engaged with TV ads, and converted callers are suppressed from further spend.
- Optimize toward conversion quality — Shift budget toward the audiences and placements generating high-intent, revenue-driving calls, not just traffic.
- See the full funnel, from screen to phone to revenue — Combine MNTN's ad exposure and website attribution with Invoca's conversion analytics for one complete view of how Performance TV drives pipeline.