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Microsoft Advertising
Overview
Invoca’s integration with Microsoft Advertising lets you measure and attribute conversions happening over the phone to search ads served across Bing, Yahoo, AOL and other sites within the Microsoft Network. With this information in hand, you can see exactly how your search efforts are driving results.
Key Benefits
- Tie phone calls and call outcomes to the events that drove them
- Complete attribution that includes digital events and offline phone calls
- Better optimisation for higher ROAS