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Marin Software
Overview
Marin is a real-time bidding platform for retargeting and prospecting customers across channels and devices. The Invoca for Marin app passes call information into Marin and ties calls back to the relevant campaign, ad, and keyword for reporting.
Key Benefits
- Tie calls and call outcomes to the online events that drove them
- Understand which traffic sources, campaigns, landing pages and keywords are driving valuable call conversions
- Optimise keyword bids for both click and call performance