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HubSpot
Overview
HubSpot is an inbound marketing platform that focuses on content management, site optimisation, and lead tracking. HubSpot offers lead tracking, segmentation, and scoring based on visitor on-site behavior. Invoca's HubSpot Integration allows marketers to attribute phone calls driven from a landing page back to the appropriate unique Contact within HubSpot.
Key Benefits
- View phone calls as unique events for a more complete picture of the customer journey
- Segment and score contacts based on inbound phone call events
- Analyse and review reporting of the marketing sources driving inbound phone calls