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Google Campaign Manager
Overview
Invoca for Google Campaign Manager offers a complete view of the inbound call activity driven by your marketing efforts.
Key Benefits
- Get a unified view of your campaign performance on both digital and offline phone calls
- Understand which marketing campaigns and ads are driving high-quality phone leads and conversions
- Use your Invoca data to build Campaign Manager audiences, then leverage those audiences in your programmatic ad buying in Display & Video 360.