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Contentsquare
Overview
Improve digital conversion rates and decrease cart abandonment with Contentsquare & Invoca by tying conversations in the contact centre to individual web sessions to identify exact points where your customers exit digital and reach out for assistance.
Contentsquare and Invoca work together to identify “digital leakage” points where a customer reaches out for human assistance and helps you explore human conversations to determine the consumer motivation for calling.
Key Benefits
- Uncover whether a customer truly abandoned your site or if they ultimately converted over the phone.
- Surface the primary reasons for phone calls in Invoca and jump into Contentsquare to identify the digital experience and behaviors that ultimately led to the customer picking up the phone.
- Surface opportunities for improved merchandising or enhancements that can be made to the digital experience to help drive more conversions online.