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Adobe Ad Cloud
Overview
Adobe Advertising Cloud is a cross-channel advertising platform that helps you optimise your digital and offline ad spend. By connecting Invoca to your Adobe Advertising Cloud account, you can get visibility into calls and call conversions from your landing pages, as well as from Google Call Extension ads.
Key Benefits
- More accurate ad spend optimisation
- Together with Adobe Audience Manager, target ads more effectively
- Optimise paid search by including call conversions with your digital data