The State of Healthcare Marketing 2026
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Healthcare marketers are under pressure with tighter budgets, evolving privacy regulations, and rising demands to prove ROI. To help teams navigate these challenges, Invoca partnered with Freshpaint to survey 200 healthcare marketing leaders about the state of the industry.
This data-driven report explores how teams measure performance, where gaps exist, and what sets top-performing organizations apart.
Download it to learn:
- Why 59% of marketers can only tie 10–25% of spend to outcomes, and just 1% can connect more than half
- How last-touch attribution hides awareness channel impact and overinvests in Google
- How leading teams are turning HIPAA compliance from a blocker into a performance advantage
- A practical framework for fixing attribution, rebalancing your channel mix, and closing the measurement gap
