Owen Ray

Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.

Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising and drive more leads and conversions.

Learn how DIRECTV works with Invoca, Tealium, and Starcom to connect digital and call data and improve conversions and CX.

A new survey reveals that consumers believe AI is making the buying experience less personal. Learn what AI experiences consumers want and the ones they don't.

Learn how to connect online and offline phone experiences and use 1st-party data to connect the full buying journey and drive revenue growth.

Invoca has the best call tracking social media ad integrations. Learn more about integrations with TikTok, Snapchat, Facebook, Instagram, Pinterest, and more.

Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.

See how Invoca's latest contact centre AI innovations enable businesses to provide exceptional buyer experiences, convert more leads, and improve efficiency.

Learn how to track phone calls in Google Analytics 4 with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.