Marketing Analytics

Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.

Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.

Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.

Inflation is at a 40-year high. Everyone is thinking about how the economy will impact their business. Here are some tips to help you emerge a stronger company.

Check out the speakers presenting at Invoca Summit 2022. Summit is the premier conversation intelligence conference for marketing, contact center, and CX pros.

Fraudulent calls aren't just annoying, they cost businesses and consumers $30B in 2021 alone. Here's what businesses can do to help hang up on call fraud.

Google Analytics 4: The Complete Guide to Switching to GA4

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.