Every marketer I know has some level of AI anxiety: the need to invest in AEO, declines in web traffic, and, underneath both, a bigger shift. Consumer AI is changing what buyers expect from your brand.

Generative AI has reset consumer expectations. They're getting instant, conversational answers from ChatGPT and Google, and now they expect the same from the brands they buy from.

I've been talking to CMOs across industries about this. So far the pattern I'm seeing: most are optimizing content to improve LLM citations, but few have rethought what happens the moment a motivated buyer hits their site and reaches out to purchase. I'd like to hear where you are on it. 30 minutes, no slides, no pitch, just a conversation.

Gregg