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Blog
Owen Ray
Senior Content Marketing Manager @ Invoca
AI
5 Barriers to AI Adoption and How Marketers Can Overcome Them
Learn what's preventing marketers from adopting new AI software and what you can do to get buy-in for new AI marketing technology.
AI
Automotive Digital Advertising: Boost Your Results with AI
Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.
AI
Google is Killing Third-Party Cookies. Here’s What it Means for Marketers
Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.
Marketing Analytics
What Marketers Can Expect from Privacy Sandbox and the Death of 3rd-Party Cookies
Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.
AI
10 Essential Security and Privacy Questions for Marketers Adopting AI Tools
Data security is a major concern when adopting new AI tools. Here are 10 security and data privacy questions you need to ask your AI vendor.
Automotive
Why Invoca is The Best Conversation Intelligence AI for Dealership Marketers & BDCs
Learn why Invoca call tracking and conversation intelligence AI is the best solution for dealership marketing, contact centers, and BDCs.
AI
How Hospitality Marketers Can Connect Anonymous Web Traffic to Callers
Learn how travel and hospitality marketers can connect web visits, ad clicks, and other online activities to phone calls to get full attribution.
Travel & Hospitality
How Hospitality Marketers Can Enhance Data-Driven Attribution Modeling with Call Data
Learn how hospitality marketers can drive more guest stays and revenue by using Google Data-Driven Attribution enhanced with call conversion data.
AI
Report: Marketers to Invest More in AI in 2024, but Are They Overestimating Their AI Skills?
See how marketers will use AI in 2024 in this new report. Learn why investment in AI will increase in 2024 and marketers are optimistic about the future of AI.
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