AI Agent Playbook: 3 Strategies for Closing the Revenue Execution Gap

Each year, marketers invest billions in paid media to drive demand. But over 90% of those web leads and calls to businesses don’t convert to appointments or sales. It’s a massive revenue gap, but there is a solution.

AI agents are the biggest breakthrough in lead conversion since automated bidding. They give marketers something you’ve never had: the power to transform your campaigns from simply driving demand to growing revenue.

In this 30-minute deep dive, Guest Speaker, Forrester Principal Analyst Jessie Johnson and Invoca CMO Peter Isaacson move past the AI hype to show you how top CMOs and CX leaders are deploying AI agents to convert demand into revenue in 2026.

What they covered:

• The latest Forrester research on AI agent use cases in marketing and sales
• How to use AI agents to improve conversion rates and drive more revenue
• Best practices for building a business case for deploying AI agents in your organization