SANTA BARBARA, Calif. — Nov. 13, 2025 — Invoca, the leader in revenue execution, today announced details on how its newly launched AI Messaging Agent was developed using Databricks to accelerate speed, scalability and performance.
Invoca’s AI Messaging Agent – the first buyer journey-powered SMS AI agent – unifies and activates first-party journey and intent data to instantly engage buyers via SMS, answer questions, qualify leads, and convert missed calls or abandoned forms into revenue. Pre-trained on each brand’s highest converting customer conversations, it delivers enterprise-grade, on-brand conversations that drive measurable ROI.
By leveraging the Databricks Data Intelligence Platform, Invoca can deliver higher-performing, enterprise-grade AI models built uniquely for each brand, and trained exclusively on their own conversation and journey data. The technology enables Invoca’s AI Messaging Agent to operate securely at scale, with unified data governance and built-in privacy – capabilities essential for enterprise brands that rely on trustworthy first-party data.
“Databricks helps leading brands unlock the full power of their enterprise data,” said Teresa Dietrich, Chief Technology Officer of Invoca. “By using the Databricks Data Intelligence Platform, Invoca can deliver secure, scalable, and high-performing AI solutions. We’re enabling brands to activate their data responsibly and connect every buyer interaction to revenue.”
Key benefits include:
“We’re excited to see companies like Invoca using the Databricks Data Intelligence Platform to accelerate the next generation of AI-driven customer experiences,” said Dan Morris, Global Head of Marketing Solutions GTM of Databricks. “By unifying and activating first-party data on Databricks, Invoca is able to build and scale trustworthy AI solutions that deliver personalized interactions and measurable business outcomes for enterprise brands.”
About Invoca
Invoca is an AI powered revenue execution platform that connects marketing, commerce and contact centre teams to orchestrate seamless buyer journeys and deliver the best AI-driven buyer experiences. By using a comprehensive platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com/uk.
Media Contact:
Marshneill Abraham
Sr. Corporate Communications and PR Manager
press@invoca.com