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INDUSTRY:
Ochsner Health + Invoca Case Study
With Invoca, Ochsner Health enhances ad targeting and unifies data across the organisation
"Our teams are constantly looking at Invoca's data together. Not only does it help us improve our marketing performance, but it also informs our overall strategy."
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Ochsner Health is the largest non-profit, academic healthcare system operating in Louisiana, with 40 medical facilities across the state. The team uses Invoca to improve ad targeting, drive more appointments from its marketing, and personalise patient experiences.
"As a non-profit healthcare provider, we don't have an unlimited marketing budget," said Amber Welch, VP of Digital Marketing & Platforms at Ochsner Health. "Thankfully, Invoca helps us be smart with our marketing dollars and maximise their impact."
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