AI has dominated the conversation in marketing over the last two years, and for good reason. It has transformed how marketers approach tasks like data analysis, content creation, and everyday productivity. In addition, it has impacted discussions about budgets and hiring.
Over the past two years, we surveyed a total of 1,200 B2C marketers to understand their attitudes toward AI. In this infographic, we compare how their responses changed year-over-year.
Download the infographic to learn:
- How marketers’ attitudes of AI have shifted (or not!)
- Who owns AI adoption within marketing teams
- The ROI marketers are getting from AI technology
- How your AI adoption stacks up against your peers
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