Exhibit A – Platform Edition Features

Invoca Elite

Invoca Elite Platform Edition features include:

• Track calls
• Dynamic numbers
• Static numbers
• Toll-free numbers
• Local Numbers
• Manage call flow
• Interactive Voice Response (IVR) keypress routing
• Custom call prompts
• Record calls
• Call recording

• Classify call outcomes
• Rule-based call outcomes (Signal Builder tool)
• Import conversions via file upload or API
• Included signals: 100

• Attribute calls to media/source
• 1:1 consumer-level attribution
• Custom data capture, including multi-touch
• Google Ads attribution integration
• Google Analytics integration
• Microsoft Advertising attribution integration
• Facebook/Instagram attribution integration
• Bid management integrations (Kenshoo, Marin Software, Adobe Ad Cloud)
• Google Search Ads 360 integration
• Google Campaign Manager

• Measure and report
• In-platform dashboards and reports
• Custom data capture for reporting
• Custom reporting profiles

• Enhanced and expand your marketing with call data
• Create audiences to Google Ads/YouTube
• Create audiences to Facebook/Instagram
• Push data and audiences to Adobe Experience Cloud (Analytics, Audience Manager, Target)
• Push data to Optimizely
• Drive calls through certified call partners

• Personalize the caller experience
• Dynamic call routing (signal routing, conditional routing, lookup tables)
• Five9 integration
• Expose caller data to contact center representatives
• Real-time data fetch for routing
• Whisper messages for agent

• Security, IT, and compliance
• Call fraud and robodialer protection
• GDPR compliance
• Two-factor authentication
• Single Sign-On/SAML authentication
• SIP integration
• API user management
• Sandbox demo environment

Additional platform features and Subscription Services may be purchased for an additional fee.

These platform features are for the U.S. and Canada only.