"With Invoca, we realised our returns on paid search were much higher than we previously thought, and now we're investing even more in this channel."
Four Seasons Hotels and Resorts is an international luxury hotel and resort company headquartered in Toronto, Ontario, Canada. Four Seasons currently operates more than 100 hotels and resorts worldwide.
"With Invoca, we can see how many call conversions our paid search ads are generating," said Sara Beresford, director of global media at Four Seasons Hotels and Resorts. "It's been very powerful — we realised our returns on paid search were much higher than we previously thought, and now we're investing even more in this channel."
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