The Mission
CARiD is a leading online retailer of automotive parts and accessories, offering over 17 million products from OEM suppliers, aftermarket brands, and in-house lines. Founded in 2008 and headquartered in Cranbury, New Jersey, CARiD serves a diverse customer base — from everyday drivers to professional mechanics — by delivering an unmatched selection, competitive pricing, and expert support.
The Challenge
As CARiD ran marketing campaigns for high-ticket products with longer sales cycles and more complex conversion paths, it recognised the need for precise attribution and smarter allocation of its advertising budget.
To improve ROAS, the team needed a way to capture phone call conversion data from paid channels like Google Ads and Meta Advertising. They also needed to put that data to use to make smarter optimisation decisions and scale high-performing campaigns.
The Resolution
With help from Invoca, CARiD was able to:
- Set up robust call tracking, enabling it to include phone conversions in its advertising reports
- Route conversions directly into ad platforms such as Google Ads and Meta
- Reallocate budgets toward the most effective campaigns based on real performance and insights
Invoca fixed the blind spot in our marketing attribution. We no longer just see calls — we know which calls actually turn into revenue. That insight has been critical for managing large advertising budgets, especially for campaigns focused on our premium products. After implementing Invoca, we were able to double our investment in these campaigns and achieved a remarkable 260% increase in ROAS. It’s been a true growth accelerator.
