The B2C buying journey has been transformed by AI, but not always for the better. As brands rush to implement AI for efficiency, many consumers feel frustrated, undervalued, and forced into impersonal experiences. The new B2C CMO’s Guide to the AI-Powered Buying Experience is your data-driven guide to improving your buyer experience with AI without alienating your customers.
What You'll Learn:
- The true consumer sentiment towards AI: See if your AI efforts are improving or hindering the customer experience.
- The generational divide in AI acceptance: Understand how different age groups perceive and interact with AI, and what that means for your strategy.
- Why human connection is still paramount: See the compelling data on why consumers overwhelmingly prefer human assistance for high-stakes purchases.
- Why your customers still prefer to call: Learn what is driving more consumers to call businesses than ever before.
- When and where consumers want to use AI: Identify the specific scenarios where AI excels in the buying journey.
Get the report to see why:
67%
prefer a human representative to AI
35%
say AI made their buying experience better
30%
are indifferent to a brand's AI
Only 2%
rely mostly on generative AI to research brands
More consumers are calling businesses than ever
Don't let your AI strategy alienate your customers. Get the insights you need to build a truly customer-centric buying experience.
