1. Call Intelligence Index’16

    Get deep marketing insights from over 50 million customer phone calls in our second annual report.

     

     

    • OR
    Created by Invoca
  2. The omnichannel customer makes calls

    65% of people prefer to contact a business by phone call versus only 24% who prefer a web form.

    • of people complete a purchase offline following online search activity
    • of people have used click to call from a search ad
    24%
    65%
  3. Digital is driving calls to businesses

    Mobile search is the #1 call source accounting for 48% of total call volume in 2015.

    Top 10 marketing channels driving phone calls

    • Mobile Search
    • Desktop Search
    • Desktop Display
    • Content / Review Sites
    • Mobile Display
    • Radio
    • Email
    • TV
    • Newspaper
    • Directory
  4. Calls = Motivated buyers

    The average call duration is 4:52 seconds. This indicates quality prospects who are likely turning into customers.

    4:52

    Online Review Site
    5:54
    Online Display
    5:23
    Online Search
    4:43
    Mobile Search
    4:25
    Mobile Display
    3:22
  5. Calls come with deep customer insights

    Did you know more men make phone calls than women?

    Did you know Most people call businesses on Monday between 11:00 am and 12:00 pm?

    men 53%
    women 47%
  6. Get the full 2016 Call Intelligence report

    learn more about how and why today’s customers love to call.