Social media advertising is having a moment. Global social media ad spend overtook paid search back in 2023. Ad spend on Meta alone was predicted to surpass linear TV in 2025. Investment in TikTok and Reddit ads continues to accelerate.
Increased spend, however, also brings increased pressure on marketers and agencies to drive bigger returns from their budgets and directly tie their investments to business outcomes and revenue.
This isn’t always simple, especially for marketers in industries such as healthcare, automotive, home services, financial services, and other industries where consumers often engage by calling. They lack the performance data to determine which ads are driving appointment and sales calls, if the consumers they spend their budget targeting have already called and converted, and what optimizations to make to improve ROAS.
Invoca solves this challenge by using AI to capture first-party data from conversations to detect if a call is a lead and if it resulted in a conversion, attributing that call intent and outcome data to the social ad platform, campaign, and ad that drove it. No-code integrations with Facebook, Instagram, TikTok, LinkedIn, Reddit, Snapchat, and Pinterest make it simple to use that data to maximize your social media advertising ROAS and revenue and prove your impact on the business
Here’s how to get more from your social investments with Invoca’s social advertising integrations and AI.
1. Accurately Measure Phone Leads, Conversions, and Revenue from Social Ads
With Invoca’s social media ad platform integrations, you can accurately measure 100% of the leads and conversions your social ads drive over the phone. Invoca’s AI automatically analyzes every phone call your campaigns drive to determine product interest, lead intent, conversion events, and more. Through these integrations, this data can be streamed to all your social ad platforms, giving you complete visibility into the role social advertising plays in the buying journey.
Outdoor living retailer BBQGuys uses Invoca to get a complete and accurate view of its audience and campaign performance. "Leveraging Invoca's social integrations has allowed us to gain more insights into campaign performance and consumer trends,” said Taylor Aramburu, Digital Marketing Manager at BBQGuys. “With the ability to track KPIs and attribute to phone data, we've gained a deeper understanding of our audience across platforms.”
With this data, you can quickly test and learn which efforts drive the best results and see how your social media campaigns stack up against search and other channels that drive leads to call.
Best of all, you can finally get credit for every lead and conversion your campaigns drive across every social media platform and get accurate ROAS and CPA metrics that you can use to defend your social advertising marketing budget. With our available CRM integrations, you also get direct revenue matchback that shows exactly how much calls from your social ad campaigns contribute to the bottom line.
2. Optimize Social Ads With Call Intent and Outcome Data
When you know which social media ads drive the most leads and conversions online and over the phone, you can optimize every ad to drive the best results and ROAS. Invoca’s AI automatically detects caller intent and conversation outcomes, connects that data to revenue generated from the call in your CRM, and activates it across your social media ad platforms, enabling you to make more informed decisions to optimize for quality leads, conversions, and revenue.
“TikTok and Pinterest have distinct user bases, and Invoca's tools have enabled us to tailor our approach accordingly. This comprehensive view of the customer journey has allowed us to optimize our ad spend, ultimately enhancing our social advertising efforts to drive better results," said Aramburu.
With a complete picture of your performance that includes conversions that occur on the phone (or not), you can reallocate spend from ineffective campaigns and allocate more resources to those that drive revenue.
3. Improve Retargeting and Suppression
With Invoca, you can use what callers say on phone calls to retarget the right leads with the right ads across all of your social media ad platforms, increasing your conversion rates and ROAS.
Invoca's AI automatically captures whether each caller is a lead, their product interest, whether they converted on the call, and more. Invoca passes that data to your social ad platforms to determine how to engage with each caller based on the intent and outcome from their conversations, including:
Cross-Channel Retargeting: If a phone lead doesn’t convert, you can use Invoca to automatically retarget them with social ads to get them to re-engage and convert. For example, if someone calls after engaging with a social media ad, search ad, display ad, your website, or other channel and does not convert, you can retarget them with highly personalized social media ads to recapture their attention and encourage the conversion.
Suppression: For callers who aren't leads or have already converted on the call, you can exclude them from seeing your search and social ads, preventing you from wasting ad budget on targeting the wrong people.
4. Build High-Intent Lookalike Audiences
Leads that call your business often become your most valuable customers. With Invoca social ad integrations, you can feed lead and conversion data from all your calls — regardless of the channel they originate from — to your social media platforms, creating high-intent lookalike audiences that are more likely to become customers. By targeting high-intent audiences, you can decrease your CPA and significantly increase your social media ROAS.
5. Use the Call Tracking Provider with the Best Integrations
Invoca’s revenue execution platform offers more social media integrations than any call tracking provider. Some don’t even have integrations with Facebook, let alone TikTok, Snap, Reddit,and LinkedIn. Others require that you use third-party software like Zapier for their “integrations” that limit the actions you can take with your data. Our no-code social media advertising integrations include:
The icing on the cake is that all of Invoca’s social advertising integrations require no coding and are simple to set up. No call to IT or vendor support required!
Ready to up your social media advertising game? Schedule a demo or visit the Invoca Exchange to learn more about our integrations today.
