Discover how AI impacts the B2C buying journey. Learn where consumers want AI, when they prefer humans, and how to create a customer-first experience.

Discover how AI impacts customer experience in 2025. Our B2C buyer research reveals 67% prefer human representatives, only 35% say AI improves their experience.

Learn how AI affects automotive customer experience. Our 2025 report shows 67% of car buyers prefer human representatives over AI.

Explore how AI transforms financial services customer experience. Our 2025 report shows 57% prefer human representatives for financial decisions.

Discover how AI affects healthcare patient experience. Our 2025 research shows 60% prefer human representatives, 46% say AI improves their journey.

Learn how AI transforms home services customer experience. Our 2025 report reveals 67% prefer human representatives, 52% say AI improves their experience.

Understand AI's impact on insurance customer experience. Our 2025 research reveals 65% prefer human agents, 45% say AI improves their buying journey.

Understand AI's impact on telecommunications customer experience. Our 2025 research shows 62% prefer human representatives, 48% say AI helps.

Explore how AI affects travel customer experience. Our 2025 report reveals 60% prefer human representatives, 53% say AI improves their booking journey.

Insights from 60M+ phone calls across 9 industries. Compare your call answer rates, lead conversion rates, and Google Ads performance to peers.

See how your answer rate and lead conversion compare to industry peers. Get insights from 60M+ calls.

See why Invoca was named a leader in the latest Forrester Wave report.

The executive’s guide to building an AI martech implementation strategy with research-backed tactics for successful adoption.

Compare your practice's patient call conversion rates to industry standards. Get insights from 60M+ phone calls.

This report exposes how B2C marketers’ investment and feelings about AI have changed after an AI-intensive year. You’ll see how optimistic marketers are about AI, how much they’re investing, how it will impact their careers, and more

Compare your firm's lead conversion rates and call handling performance to industry standards. Get insights from 60M+ calls.

See how misaligned B2C marketing, sales, and contact center teams impact revenue, why the buyer journey is broken, and how revenue leaders are (or aren’t) connecting their investments to revenue.

See how your company's call handling and conversion rates compare to industry peers. Get insights from 60M+ calls.

Download the report and learn why Invoca achieved the highest scores possible more than half the report criteria.

See how your community's call answer and conversion rates compare to industry peers. Get insights from 60M+ calls.

Learn how agents and managers view today’s contact center, remote work, technology, and job satisfaction.

See how your business's call handling and conversion rates compare to industry peers. Get insights from 60M+ calls.

Learn how patients prefer to contact healthcare providers, their expectations for the phone call experience, and the personalization they expect along the way.

Compare your company's call handling and customer conversion rates to industry standards. Get insights from 60M+ calls.

See what consumers expect when making automotive purchases and what dealerships and repair shops are risking when they let customers down.

See how your company's answer rate and conversion performance compare to peers. Get insights from 60M+ calls.

Learn how consumers prefer to contact businesses, their customer experience expectations, their expectations when calling businesses, and the personalization they expect along the way.

Compare your company's lead conversion rates and sales call performance to industry standards. Get insights from 60M+ calls.

In this annual benchmark study, you'll learn about consumer confidence and frustrations when dealing with businesses and how you can maximize the impact of the call experience.

By analyzing the results from over 500 marketers who, we’ll help you keep an eye on acquisition cost trends and provide tips to reduce your CPA and increase marketing revenue.

Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.

New research by Invoca digs into how the pandemic is changing the way consumers are approaching expensive and complex purchases.

Invoca leads the pack on G2. Check out the latest report.

See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

See why when it comes to high-stakes purchases like mortgages and health insurance, consumers expect more than just digital convenience in this report by Invoca & Adobe.

Learn why Invoca was named the industry leader in conversational intelligence for sales and marketing.