Is Your AI Strategy Driving Patients Away?
The Healthcare Consumer Experience Report 2025
The B2C buying journey in the healthcare industry has been transformed by AI, but not always for the better. While healthcare providers race to implement AI for efficiency, many patients are left feeling frustrated, undervalued, and even forced into impersonal experiences when making a high-stakes decision about their health. The Healthcare Consumer Experience Report reveals the surprising truth about how patients really feel about AI in their buying journey, why the human connection remains more crucial than ever, and how the landscape has evolved since our last report in 2022.
What You’ll Learn:
- The true consumer sentiment towards AI: See if your AI efforts are improving or hindering the customer experience.
- The generational divide in AI acceptance: Understand how different age groups perceive and interact with AI, and what that means for your strategy.
- Why human connection is still paramount: See the compelling data on why patients overwhelmingly prefer human assistance for high-stakes purchases.
- Why your customers still prefer to call: Learn what is driving more patients to call businesses than ever before.
- When and where consumers want to use AI: Identify the specific scenarios where AI excels in the buying journey.
Compelling Stats from the Report:
Don't let your AI strategy alienate your patients. Get the insights you need to build a truly patient-centric experience.
Download the report60%
prefer a human representative to AI
46%
say AI made their buying experience better
27%
are indifferent to a brand's AI
Only 1%
rely mostly on generative AI to research brands
