Like many marketers facing tighter budgets and the loss of third-party customer data, you’re hard at work retooling your data-driven marketing strategy. You have to do more with less, and the pressure is on to find untapped data sources and pockets of growth.
Now more than ever, it takes innovative analytical approaches to evaluate and prove the efficacy of all your marketing efforts.
Learn how to revive your marketing analytics strategy in this webinar with Forrester Principal Analyst Tina Moffett where we’ll:
Uncover trends in the marketing measurement adoption, challenges, and strategies
Introduce core capabilities to build a marketing analytics framework
Share best practices to get started in building a marketing analytics function
Discuss commonly overlooked sources of first-party data