Accelerating Revenue Growth Through AI-Optimized Buyer Journeys
June 27, 2024
10:00-10:45am PT
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Accelerating Revenue Growth Through AI-Optimized Buyer Journeys

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90% of B2C companies say their marketing and sales teams aren't aligned, leading to broken buyer journeys, wasted digital ad spend, poor call conversion rates, and lost revenue.

Join our guest speaker, Seth Marrs, Forrester Principal Analyst and author of The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2 2024, and Peter Isaacson, CMO of Invoca, as they share the data-driven strategies you can use to drive revenue by:

  • Aligning marketing and sales to fix the broken buyer journey
  • Driving more high-value calls from search and digital marketing
  • Routing callers to the best agent to convert them
  • Delivering buying experiences to turn callers into loyal customers
speakers
Seth Marrs
Seth Marrs
Principal Analyst, Forrester Research
Peter Isaacson
Peter Isaacson
CMO, Invoca
Seth Marrs
Seth Marrs