Google Ads Masterclass: 3 Keys to Preventing Conversion Data Loss From Apple

March 25, 2026

10:00 - 10:45 PT

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Google Ads Masterclass: 3 Keys to Preventing Conversion Data Loss From Apple

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A confirmation email with your unique join link has been sent to your inbox. In the meantime, prepare for the masterclass with these resources:

[Blog]: How to Build Durable Attribution for Google Ads Calls — Learn how to bypass cookie-based limitations and maintain a direct line of sight to your ROI.
[Blog]: 3 Phone Lead Metrics to Help You Crush Your Marketing Goals — Discover the specific KPIs that bridge the gap between digital clicks and revenue-generating conversations.
[Product]: Invoca for Google Ads

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Safari browser restrictions and Apple privacy initiatives are reducing conversion visibility in Google Ads – making ROAS harder to prove and automated bidding less effective. But Google and Invoca have solutions to help.

Join Invoca and special guest David Myers, Google’s Senior Digital Transformation Lead, to learn best practices to prevent conversion data loss, strengthen Google Ads reporting, and optimize with more complete signals.

Attribute more conversions – including phone leads – from Google Ads
Improve Smart Bidding and Performance Max with stronger conversion signals
Future-proof your conversion data as privacy regulations evolve

speakers

David Myers

Senior Digital Transformation Lead | Google

Lauren Harris

Senior Director, Product Management | Invoca

Blair Symes

Senior Director, Product Marketing | Invoca