Google Ads Masterclass: 3 Keys to Preventing Conversion Data Loss From Apple
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Google Ads Masterclass: 3 Keys to Preventing Conversion Data Loss From Apple

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Safari browser restrictions and Apple privacy initiatives are reducing conversion visibility in Google Ads – making ROAS harder to prove and automated bidding less effective. But Google and Invoca have solutions to help.

Watch Invoca and special guest David Myers, Google’s Senior Digital Transformation Lead, to learn best practices to prevent conversion data loss, strengthen Google Ads reporting, and optimize with more complete signals. 

Learn how Google and Invoca can help you:

  • Attribute more conversions – including phone leads – from Google Ads
  • Improve Smart Bidding and Performance Max with stronger conversion signals
  • Future-proof your conversion data as privacy regulations evolve
speakers
David Myers
David Myers
Senior Digital Transformation Lead | Google
Lauren Harris
Lauren Harris
Senior Director, Product Management | Invoca
David Myers
Blair Symes
Senior Director, Product Marketing | Invoca
David Myers