We all know the buzz: AI is the future of marketing. But are we truly mastering it, or caught in a whirlwind of hype?

Campaign, in partnership with Invoca, is tackling this crucial question head-on. Invoca research reveals a fascinating paradox: marketers are confident in their AI proficiency and the need to increase investment, yet have concerns about overspending and moving too fast.

We’ll explore:

• How do you balance the need for innovation with fiscal responsibility?
• What are the key metrics to track for genuine AI ROI?
• How can you ensure your AI investments are truly enhancing customer experience, not just adding to the tech stack?
• What are the real-world examples of AI delivering tangible results?
• How can we ensure AI integrates seamlessly with existing marketing strategies?
• And ultimately, how do we cut through the hype and build a sustainable AI strategy for the future?