AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

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AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

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The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics.Join us for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.

In this webinar you’ll hear about:

AI-Forward Approach for 2024: Discover why marketers are enthusiastically adopting AI solutions to boost productivity, unlock new insight, and supercharge campaign performance.
Quality Over Quantity in Lead Gen: Understanding the importance of prioritizing leads value over volume and why a marketer’s focus should be on revenue growth.
First-Party Data Integration with AI: Learn how leveraging your data with AI will be crucial for staying ahead in the new privacy-focused era.

Don't let this level of knowledge pass you by. Register and attend this webinar to learn cutting-edge strategies to help you level up your marketing game this year.Your future success starts here. Watch Now!

speakers

Ian Dailey

Ian Dailey is a marketing leader with more than 20 years of experience driving revenue growth and customer acquisition for B2B and B2C brands. In his current role as VP of Product Marketing, Ian has helped create the conversation intelligence category for marketing and established Invoca as the leader in the space. Prior to joining Invoca, Ian held various marketing and partnership roles at AI-based adtech platform Rocket Fuel (now Zeta Global). Ian holds an MBA from the University of Michigan.

Lauren Harris

Lauren is a Senior Director of Product Management at Invoca, focusing on integrations to help customers get valuable call and conversation data to their entire tech stack. With experience in performance marketing and multi-channel attribution, she is passionate about enabling marketers to optimize their ad spend based on complete data and clear insights. Lauren earned a B.A. in Economics at Claremont McKenna College.