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Revenue Execution Platform Overview
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eBook
What Do Marketers Really Think About AI?
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Reports
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Report
B2C CMO’s Guide: Improve the AI-Powered Buying Experience
Discover how AI impacts the B2C buying journey. Learn where consumers want AI, when they prefer humans, and how to create a customer-first experience.
Report
The Travel Consumer Experience Report - 2025
Explore how AI affects travel customer experience. Our 2025 report reveals 60% prefer human representatives, 53% say AI improves their booking journey.
Report
The Telecommunications Buyer Experience Report - 2025
Understand AI's impact on telecommunications customer experience. Our 2025 research shows 62% prefer human representatives, 48% say AI helps.
eBooks
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eBook
Invoca + Google Ads Success Stories
We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.
eBook
The Revenue Execution Playbook for Marketers
Five plays for B2C marketers to drive more revenue and boost customer acquisition without spending more on advertising
eBook
The Revenue Execution Playbook: Measure Your True Performance
Learn how to get visibility of the full buying journey from click to call to conversion and measure your true marketing performance with Invoca.
Case Studies
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Videos
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Videos
Multi-Destination Solution Demo
Watch a live demo from Invoca Summit, October 2019.
7:53
Videos
Automatically uncover new data and insights from your customer conversations
Use Signal Discovery to achieve a complete view of your customer conversations.
2:10
Videos
Driving Marketing Results With Conversational Insights
How University Hospitals drove a 580% increase in appointments using call tracking and analytics.
Infographics
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Infographic
Call Handling Benchmarks for Contact Center Leaders
We analyzed over 60 million phone calls to learn how contact center agents perform. See how your team stacks up!
Infographic
Phone Call Lead and Conversion Benchmarks for CMOs
We analyzed over 60 million phone calls to learn how effectively digital marketing teams drive phone leads from campaigns. See how your team stacks up!
Infographic
Infographic: The Optimism and Opportunity of AI Martech
We surveyed 1,200 B2C marketers to understand their attitudes toward AI. In this infographic, we compare how their responses changed year-over-year.