Live score
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CT-MOT · Version 4.0 · 2026

Call Tracking
Health Check

When was the last time someone gave your call tracking programme a proper look under the bonnet? Work through these 20 questions, then see exactly where you stand — and what it's costing you.

20
Questions
5
Sections
~5
Minutes
Drive

Know which campaigns, keywords, and pages are driving calls that actually convert — and feed real conversion signals back to Google, Meta, and every paid platform automatically. Stop optimising for call volume. Start optimising for revenue.

AttributionSmart BiddingCPA ReductionMedia ROI
Engage

Capture what callers want before anyone picks up the phone. AI transcription and conversation intelligence surface objections, intent signals, and competitor mentions — and route callers to the right person automatically.

Intent SignalsSmart RoutingTranscriptionCompliance
Convert

Score every call automatically, identify exactly where sales are being lost, and systematically transfer what your best agents do to everyone on the team. What works on your top performer's calls should be on everyone's script.

Outcome ScoringAgent CoachingRevenue per CallObjection Analysis
Key
Pass — Working well. No action needed.
!
Advisory — Something's there, but it could be better.
Fail — A real gap. You're likely losing revenue because of this.
N/A — Doesn't apply to your business.
1
Switch on the Lights
Foundational
Can you see what's driving your leads — calls and forms alike?
#
Question
Pass
Advisory
Fail
N/A
Notes
2
Reset Your Baselines
Measure
Do you know what your calls are actually worth?
#
Question
Pass
Advisory
Fail
N/A
Notes
3
Drive More Demand
Drive
Is your ad budget working as hard as your best calls?
#
Question
Pass
Advisory
Fail
N/A
Notes
4
Engage More Demand
Engage
Do you know what's happening on every call?
#
Question
Pass
Advisory
Fail
N/A
Notes
5
Convert More Demand
Convert
Are you winning every sale you should be?
#
Question
Pass
Advisory
Fail
N/A
Notes
And finally…
When was the last time you heard from your current provider's customer success manager?
No wrong answers. We're just curious.
Your MOT Score
Here's how your programme scored across all 20 questions.
0
Pass
Working well
0
Advisory
Could be better
0
Fail
Real gap identified
📋

Ready for your debrief?

Book a free 30-minute call with Invoca and we'll walk through exactly what your results mean — with benchmarks and a personalised action plan.

No pitch. No obligation. Just clarity on what to fix first.

🎉
You're booked in!

We've received your results and will review your full programme breakdown before we meet. Expect a calendar invite shortly.

We'll prepare straight answers on what your results mean, what's worth fixing first, and what's possible — based on your 20-point assessment and programmes we've seen in your sector.
Free Expert Debrief
Book your personalised MOT debrief
Your scores are in. Now let's make sense of them together.

A 30-minute call with an Invoca specialist — we'll walk through your report with you, not at you

Section-by-section breakdown of your results, with prioritised recommendations in order of revenue impact

How you compare to other UK companies in your vertical — real benchmark data, not guesswork

No sales pitch. If Invoca isn't the right fit, we'll tell you.

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