Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Unify the Buying Experience with Adobe Experience Platform and Invoca
Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences
4 Steps to Maximize Lead Value Instead of Lead Volume
Learn how to optimize your marketing strategy to drive more ROAS and revenue, not just more lead volume.
How Siloed Marketing and Telesales Data is Killing Revenue and Damaging Your Brand
The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how revenue execution platforms can help.
5 Franchise Marketing Strategies You Need in 2024
Learn how leading franchise marketers are gearing up for 2024. Drive more leads to your franchisees with these tips.
8 Customer Journey Questions You Can’t Answer Without Conversation Intelligence AI
While many marketers track online journeys, it can be challenging to track offline experiences. Learn how AI can help you capture deep offline journey insights.
What Marketers Can Expect from Privacy Sandbox and the Death of 3rd-Party Cookies
Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.
The Ultimate Guide to Customer Segmentation: How to Identify and Target Your Ideal Customers
Master customer segmentation with tips, common mistakes, targeting best practices, and the role of technology for more precise insights.