Invoca Virtual
Summit 2022

Conversations Powering Human Connections

October 3-4 • Online
Register Now
Invoca Summit 2022

Invoca Summit
is back for 2022!

Invoca Summit is the premier conversation intelligence conference for marketing, contact center, and CX professionals. Join hundreds of your peers, industry leaders, and Invoca customers and partners to learn how you can use conversation intelligence to deliver seamless buying experiences that drive revenue growth.

Invoca Summit Speakers

Genefa Murphy

Genefa Murphy is the Chief Marketing Officer for Five9. With over 15 years of global experience in the field of technology from consulting to product management, strategy, and marketing, she is an accomplished leader and has led worldwide teams in creating and executing compelling and effective go-to-market strategies and campaigns. She is a passionate business executive, with experience across various IT domains.

Prior to Five9, Genefa was the SVP and CMO for Micro Focus, a multi-billion dollar enterprise software company. In this role, she led her team through the separation from Hewlett Packard Enterprise, acquisition into Micro Focus and the subsequent transformation of the marketing and enablement teams. She also helped transform the underlying marketing tech stack, helping deliver scale and exceptional ROI for the company, its customers and partners. Genefa previously, held various global roles across products, marketing, enablement and communications at HPE and HP. She is also an active supporter of Diversity, Equity and Inclusion and helped launch Micro Focus’s Corporate Social Responsibility Program, INSPIRE. As executive sponsor she spearheaded the INSPIRE20 podcast series to help create awareness of DE&I initiatives within global enterprises.

Genefa holds a BSc in Business IT and a PhD, which focused on the intersection of technology and sociology in determining technology adoption in the enterprise. Genefa has been recognized as a global CMO of the year and CRN Woman of the Channel for her contributions to the partner and channel eco-system.

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Genefa Murphy

Paul Chavez

Paul Chavez is Head of Analytics and Insights at Google Canada, with a focus on the finance and travel verticals. In this role, he leads a team of analytical and insights practitioners who are responsible for proving and maximizing the impact of Google advertising solutions on clients’ business objectives. His team has deep expertise in first-party data activation, better marketing measurement, and consumer and industry insights. In nearly 10 years at Google, he has held both sales and analytical roles across the finance, travel, telecom and retail verticals. Before Google, Paul held a number of positions at RBC Capital Markets in the equity research, mergers & acquisitions and investment banking divisions. Paul holds a Bachelor’s Degree in Chemical Engineering and an MBA from the University of Toronto.

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Paul Chavez

Jen Lovette

Passionate about the customer experience and earning customer loyalty, Jennifer has 20 years of experience developing and scaling global customer success organizations for major enterprise software and marketing services players.

Lovette was most recently Senior Vice President of Customer Success and Chief of Staff at Imperva where she scaled the global customer success strategy, leading a team responsible for 5,500 customers and $275M in support revenue. She was instrumental in embedding customer focus across the organization while operationalizing repeatable, measurable growth motions across diverse business and product lines.

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Jen Lovette

Nathan Ziv

Nathan has over 15 years of experience as a product growth leader, driving enterprise product development for marketing and advertising technology software companies. Prior to joining Invoca, Nathan was Director of Product Management at Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. As an original member of the product team, Nathan helped Adconion Direct grow into a top-10 global advertising network serving Fortune 500 companies in 20+ countries.

Nathan earned his BA from Boston College.

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Nathan Ziv

Zach Hendrix

Texan native, California transplant. 20+ year auto experience with a background and passion for automotive marketing, technology and the people who support it. Focused on bridging the gaps between the Tier 1-3 customer experience via conversation intelligence for marketing, digital retailing, sales enablement and better consumer experiences.

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Zach Hendrix

Ian Dailey

Ian brings more than 15 years of SaaS and marketing service experience to his role leading the product and customer marketing functions at Invoca. Prior to joining Invoca, Ian held various marketing and partnership roles at ad tech pioneer Rocket Fuel (now Zeta Global). Ian holds an MBA from the University of Michigan.

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Ian Dailey

Gregg Johnson

Gregg is a seasoned digital marketing and SaaS leader, with over 15 years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands. Most recently, Gregg led Salesforce Marketing Cloud’s social marketing product line, where he integrated $1 billion of M&A investments into the Salesforce product portfolio.

Prior to that he drove product strategy and development for Salesforce Chatter, helping define the nascent category of enterprise social networking and rolling out one of Salesforce's most successful products. Earlier in his career, Gregg was a consultant at Boston Consulting Group and worked in sales, marketing and product roles at several startups.

He graduated from Stanford University and holds a Master’s degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.

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Gregg Johnson

Sandy Pell

Sandy Pell is the Director of Corporate Marketing at Invoca, where she brings more than 15 years of experience working in high-growth-turned-enterprise SaaS and corporate communications. Before joining Invoca, Sandy was the head of corporate communications at Vidyard, where she propelled the startup's growth into a globally-recognized provider of video hosting, management, and creation tools. Sandy also led public relations and corporate communications at Hootsuite during its transformation from a 30-person garage startup into a global enterprise leader with more than 1,000 employees.

In 2019, the International Association of Business Communicators (IABC) Waterloo selected Sandy as the Communicator of the Year for her work within the public relations industry. In 2015, the C100 selected Sandy as one of Canada's Top 20 TechWomen. Sandy was also recognized as one of Canada's 'Top 30 Under 30 in PR'. In her spare time, Sandy paints large-scale commercial murals with her husband.

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Sandy Pell

Grant Burchfield

Grant Burchfield is the AVP of Partnerships & Alliances at Invoca. With over 15 years of experience in international expansion strategies, he is considered a subject matter expert on leveraging partnerships to help organizations achieve their growth objectives, both domestically and abroad. Grant holds a J.D. in International Contractual Law and M.B.A. in International Finance from Saint Louis University.

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Grant Burchfield

Stacey Watkins

Stacey is a Senior Product Marketing Manager at Invoca. One of her favorite parts of her job is talking to other marketers about the power — and revenue potential — of call tracking and conversational analytics and how it can affect a business’s bottom line. She is based in Santa Barbara, Ca and prior to her position at Invoca, Stacey held product marketing and content roles at LogMeIn, Citrix and Commission Junction.

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Stacey Watkins

Blair Symes

Blair Symes is the Senior Director of Product Marketing at Invoca. With over 20 years experience in marketing and a decade in conversation intelligence, Blair is considered a leading expert on driving call conversions from search and digital marketing. He is the author of hundreds of ebooks and articles on marketing optimization and a frequent presenter on webinars and at events hosted by Digital Marketing Depot, SMX, AdWeek, MarketingProfs, and more.

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Blair Symes
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Invoca Virtual Summit October 3-4, 2022

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