And that's a wrap!

This year's Invoca Summit speakers inspired us to push boundaries and create exceptional customer experiences. Brands and agencies converged to share how they are solving some of digital marketing's biggest challenges around marketing attribution, digital optimization, and personalization.

Save the date for
Invoca Summit 2019
Oct 22 - 24, 2019
Santa Barbara, CA

Opening Keynotes and Presentations

Gregg Johnson, CEO, Invoca

Why conversations represent the ultimate source of customer data and insights

Gregg Johnson CEO, Invoca

Ian Dailey, Senior Director, Product Marketing, Invoca

Why it pays to attribute real conversions and not just count calls

Ian Dailey Senior Director, Product Marketing, Invoca

Melissa Reilly, Assistant Vice President of Digital Marketing, Elavon

How US Bank/Elavon creates closed-loop attribution using Invoca and Salesforce Sales Cloud

Melissa Reilly Assistant Vice President of Digital Marketing, Elavon

Ian Dailey Senior Director, Product Marketing, Invoca

Dave Walsh, President, Visiqua

How Visiqua leverages Signal AI to measure call conversions in real-time

Dave Walsh President, Visiqua

Ian Dailey Senior Director, Product Marketing, Invoca

Megan Messer, Global Product Lead for Calls, Google

Put your call data into action with Google

Megan Messer Global Product Lead for Calls, Google

Michael Seagraves, Senior Director of Digital Transformation, Dignity Health

Transforming the online and offline customer journey in healthcare

Michael Seagraves Senior Director of Digital Transformation, Dignity Health

Matt Wolf Director of Analytics, Dignity Health

Ian Dailey, Senior Director, Product Marketing, Invoca

Introducing Invoca’s new solution to scale and optimize local marketing efforts

Ian Dailey Senior Director, Product Marketing, Invoca

Gregg Johnson, CEO, Invoca

Uncover and understand your business’ most common conversations with Signal AI

Gregg Johnson CEO, Invoca

Featured Keynotes and Presentations

Amit Ahuja, Vice President, Adobe Systems

Delivering 1:1 personalized customer experiences

Amit Ahuja Vice President, Adobe Systems

Julia Stead, VP of Marketing, Invoca

How Progrexion uses call analytics & Adobe to optimize channel performance

Julia Stead VP of Marketing, Invoca

Kirk Nielson Director of Marketing Technology, Progrexion

Tina Moffett, Senior Analyst, Forrester Research

How AI powers marketing decisions

Tina Moffett Senior Analyst, Forrester Research

Nathan Ziv, VP of Product, Invoca

Invoca product roadmap

Nathan Ziv VP of Product, Invoca

Keynote Panel

Attribution, AI, and the evolving consumer brand experience

Kalyani Anantatmula Senior Manager of Analytics & Architecture, T-Mobile

Ian Lurie EVP of Marketing Services, Clearlink

Tina Moffett Senior Analyst, Forrester Research

Stephanie Snow Director of Paid Search and Display, US Bank

"Invoca Summit provided the right balance between networking and educational opportunities. I left the event with a significant number of new ideas to share with the team that I believe will help us accomplish our mission more efficiently and effectively."
Melissa Robinson / Manager, Consumer Marketing Plymouth Rock
“The conference went beyond meeting my expectations. It was great to see so many different verticals all together with the same goal along with the interactions on how everyone leverages the platform. These conversations are priceless.”
Tim Mogler / Sr. Product Marketer / Mutual of Omaha
“The Invoca Summit is the one place where you can meet all the engineers and discuss new product features that would help propel your business forward. Invoca takes custom feedback seriously and it’s not uncommon for your items to appear on the next release.”
Michael Spadaccini / Director, Marketing Activation / Cancer Treatment Centers of America
“Invoca Summit allows us to connect to others in the space to truly get the pulse of the industry. We learn what Invoca is up to, where they are headed in the space, what brands are thinking regarding calls, and what industry pain points exist, further shaping our vision.”
Jamie Sutton / VP, Revenue & Product / Visiqua
“The Invoca Summit was AMAZING! Between the memorable experiences, you are able to get face to face time with the passionate staff at Invoca and other brilliant companies to hear more into their use cases with the technology”
Colleen Farrell / Manager of Retail Marketing / Starkey
Melissa Robinson
Tim Mogler
Michael Spadaccini
Jamie Sutton
Colleen Farrell

Congratulations to the winners of the 2018 Call Intelligence Awards

Pioneer of the Year - Starkey Hearing Technologies

Pioneer of the Year - Starkey Hearing Technologies

As one of the first customers to leverage Invoca Custom Signal AI, this company was able to:

  • Gain actionable insights to call types and outcomes with a 95% accuracy rate
  • Increase ROI by 26%, beating their revenue goal by 21%
  • Reduce cost of services to their customers by 66%
Visionary of the Year - Dignity Health

Visionary of the Year - Dignity Health

This company’s visionary insight helped Invoca shape several new features and enabled them in 2018 to:

  • Track calls to 300 clinics/hospitals and 15,000 physicians
  • Increase call volume 5x YoY
  • Strategize on implementing new Invoca features in 2019, such as Bing & Signal AI
Strategic Call Partner of the Year - Visiqua

Strategic Call Partner of the Year - Visiqua

One of the first Publishers to leverage Invoca’s custom Signal AI functionality, this company:

  • Leveraged the power of Invoca to scale their business and grew their PPC business by 5x
  • Increased conversion rates by more than 50%
  • Reduced CPA for a leading insurer by 80% through Invoca Real-Time Response functionality
Martech Integration Champion - Cancer Treatment Centers of America

Martech Integration Champion - Cancer Treatment Centers of America

Taking advantage of the complete value Invoca has to offer, this customer:

  • Uses 6+ Invoca integrations and plans to incorporate call analytics into their entire Maretch stack
  • Ensures their callers have an excellent customer experience by connecting them to the right facility and specialist in the most efficient and patient friendly way
  • Increased their call volume 26% YoY
Adobe Partner of the Year - Progrexion

Adobe Partner of the Year - Progrexion

This customer has proven a strong partnership with our joint partner Adobe by:

  • Working closely with Adobe & Invoca to consistently provide feedback for improvement.
  • Using Adobe Analytics as their source of truth, attributing 90% of calls back to online activity.
  • Optimizing their site with Adobe & Invoca data, resulting in a 19% higher conversion rate and 40% lift in revenue.
Influencer of the Year - University Hospitals

Influencer of the Year - University Hospitals

As an active Invoca advocate and influential Invoca thought leader, this company:

  • Was a Custom Signal AI pioneer, achieving a 94% accuracy rate on appointments scheduled
  • Increased call volume 16% QoQ primarily through use of Invoca Social and Invoca Signal suite
  • Was a thought leader throughout 2018, participating in speaking engagements, multiple sales reference calls and videos

Have an interesting Invoca success story? Want your company to be highlighted on stage with next year’s winners?

Submit Nomination

Thank you to our 2018 sponsors who helped make Invoca Summit possible!

For 2019 sponsorship inquiries please contact the Invoca Summit team at


Privacy Policy

Welcome to Invoca Summit 2018. We’re so glad you’ll be joining us. For complete details on our registration, attendance, and speaker policies, please read through the terms below.

You will receive a full refund if you cancel before October 6, 2018. So, there’s that. From October 6, 2018 until October 20, 2018, you can cancel your registration for a 50% refund of the registration fee you paid. On or after October 21, 2018, you cannot cancel your registration and we will not provide a refund of the registration fee you paid (regardless of whether or not you attend Invoca Summit 2018). Please remember that canceling your registration does not automatically cancel your hotel and travel arrangements. You are responsible for canceling your own hotel and travel reservations. And don't worry: when we say 'registration' above, we mean both your Invoca Summit 2018 pass and/or your registration for any optional training sessions.

If you can’t attend, but know someone who really wants to be there, you can transfer your ticket to them for free. Hotel rooms do not automatically transfer with registration so be sure to update that as well.

Once you complete purchase of your ticket, the rate is considered final and won’t be adjusted later.

Attendees must be 18 years of age to attend Invoca Summit 2018 and all related events. Requests for any exception to this term must be made in writing to Event Management at

Invoca Summit is held in a public space, so we don’t prohibit participants, sponsors, news organizations and other companies from photographing or video or audiotaping some event activities. We reserve the right to use images taken at the event with your photograph and/or likeness. By attending Invoca Summit 2018, you consent to having your image, voice, likeness and/or presentation recorded. We can use these recordings how we choose to, without giving you notice or any compensation (e.g., in our press releases, marketing materials or other publications). These recordings might include content or material that is protected by copyrights, trademarks, or other rights which we own or license. So, other than for your personal use, you are not allowed to copy, reproduce, publish, or distribute the recordings without our written permission.

We want everyone to enjoy Invoca Summit 2018 unencumbered by jerky or offensive behavior. We reserve the right to refuse admittance to or expel from the event anyone that we determine is behaving in a manner that could be disruptive to the event or to any other attendee. “Suitcasing” or “outboarding” is strictly prohibited at Invoca Summit 2018. We reserve the right to escort any individual from Invoca Summit 2018 if they are reported to be soliciting. The views or opinions expressed by any event attendee, speaker or sponsor are not necessarily our views or opinions. All event attendees, speakers and sponsors are responsible for their own content (including presentations, marketing collateral, advertising and online Web content).

Your privacy is important to us. We might share your registration data with other parties to help improve your experience at Invoca Summit 2018. We might also share your registration data with providers related to the event, like hotels, registration service providers and housing vendors, and by providing your registration data to us, you grant us permission to do so. Please be aware that we may update and change any part or all of these Registration Terms and Conditions at any time without notifying you first. The updated Registration Terms and Conditions will become effective and binding on the next business day after it is posted. These Registration Terms and Conditions include and incorporate by reference the Privacy Policy posted at If you do not agree with these Registration Terms and Conditions, you should not register for Invoca Summit 2018.


Conference Code of Conduct

All attendees, speakers, sponsors and employees at our conference are required to agree with the following code of conduct. Organizers will enforce this code throughout the event. We expect cooperation from all participants to help ensure a safe environment for everybody.

Need Help?
Contact the Invoca Summit team at

The Quick Version
Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organizers.

The Less Quick Version
Harassment includes offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, technology choices, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, and unwelcome sexual attention.

Participants asked to stop any harassing behavior are expected to comply immediately.

Sponsors are also subject to the anti-harassment policy. In particular, sponsors should not use sexualised images, activities, or other material. Booth staff (including volunteers) should not use sexualised clothing/uniforms/costumes, or otherwise create a sexualised environment.

If a participant engages in harassing behavior, the conference organizers may take any action they deem appropriate, including warning the offender or expulsion from the conference with no refund.

If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of conference staff immediately. Conference staff can be identified as they'll be wearing branded clothing and/or badges.

Conference staff will be happy to help participants contact hotel/venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

We expect participants to follow these rules at conference and workshop venues and conference-related social events.