Breakouts

CIS'17 Breakout Sessions
Breakout Sessions
  • 11:15-12:00
    Mastering Call Data for Advanced Optimization
    Lenovo
    Frontier
    Frontier and Lenovo had two unique data problems to solve: one needed closed-loop attribution from a large tech stack & the other was tasked with delivering complex analytics for offline marketing efforts. Learn how they cracked the big data code and delivered impressive results for their organizations.

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  • 1:30-2:15
    The Business Case for Call Intelligence: How to Quantify ROI & Justify Intelligence Tools
    DISH
    Making the business case for call intelligence to your leadership team can be a challenge. Join Alex Black, Marketing Lead of Tools & Technology at Dish Network, as he explains how his team optimizes marketing campaigns using call intelligence data and measures the business impact of Invoca.

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  • 2:30-3:15
    Mastering the Google Suite (Analytics and Adwords)
    Mutual of Omaha
    Google launched the Google Analytics 360 Suite last year, a unified set of products to provide a complete measurement platform for digital marketing campaigns. Join Dan Kresha and Amy Franck from Mutual of Omaha to learn insider tips on leveraging Invoca call data in Google products to see the complete journey and deliver personalized experiences to customers.

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  • 11:15-12:00
    Going Beyond Optimizing
    Rise Interactive
    Adobe
    Progrexion
    Learn how marketing data tied to an offline conversion drives more revenue. Experts at Rise Interactive, Adobe, and Progrexion will explain how they continuously optimize their marketing spend in three different ways across multiple channels.

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  • 1:30-2:15
    The Invisible IVR: How to Enhance Customer Experience with Invoca Data
    Cancer Treatment Centers of America
    How can you make your IVR invisible? Join Michael Spadaccini, Director of Performance Analytics at Cancer Treatment Center of America, as he shares how to provide the best patient experience by removing burdensome IVR menus during patients' time of most need.

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  • 2:30-3:15
    Dialing in on Call Center Marketing: Partnering with Your Call Center to Increase Conversions
    Progrexion
    Insights from call intelligence create powerful conversations between customers and agents. In this session, Kevin Cook from Progrexion will walk through how to leverage call data in the call center to increase conversion rates and revenue by getting the right caller talking to the right agent.

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  • 11:15-12:00
    Best Practices for Partner Management & Expansion
    Aragon
    LendingTree
    HyperTarget
    Palo Media
    We've got pros from different area codes!

    Hear how other performance professionals in the industry manage their partners and provide quality calls. Learn ways to expand your audience by leveraging Invoca’s hottest features. We'll share best practices on growing your affiliate program, staying on top of quality, owning your verticals and more!

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  • 1:30-2:15
    Using Call Intelligence to Increase ROI and Drive Conversions with Invoca for Facebook
    Facebook
    BoomTown ROI
    Learn how to drive calls with Invoca for Facebook. Join Bruce Lee, Facebook's Product Growth Manager, as he discusses the impact of Facebook on marketing promotions and hear how Boomtown leveraged Invoca for Facebook to increase calls and conversions to improve ROI. Plus, see how integrating Invoca Signal to build Custom Audiences and view Offline Conversions will help you optimize and improve your Facebook Ads program.

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  • 2:30-3:15
    Leveraging the Power And Scalability of Artificial Intelligence to Make Smarter Decisions
    Allstate US
    Performics
    Hear from Dave Stephenson, E-Business Expert at Allstate Insurance Company, and Colin Hart, Media Manager at Performics, as they discuss how they are leveraging Signal AI, Invoca’s artificial intelligence technology, to reduce acquisition costs, save time, and optimize media spend.

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