The Call Intelligence Summit

Oct 21 - 23, 2015   /   Santa Barbara, CA

The Call Intelligence Summit is over but you can relive the experience right here!

The Invoca team, industry marketing leaders, fellow customers and partners joined together for 3 days of exceptional learning, networking and fun in gorgeous Santa Barbara. Whether you made the trip to Santa Barbara but couldn’t make it to every session, or you just wished you were there, here are the highlights from our keynotes, breakout sessions and networking events. Enjoy!

Invoca’s inaugural Call Intelligence Summit delivered dynamic and educational keynotes, breakout sessions, and training, leaving attendees with takeaways that will help drive more revenue and higher ROI from their programs and investment in Invoca. Attendees learned how to take advantage of the latest features and saw a glimpse of what’s on the future horizon at Invoca. Everyone had the opportunity to build deeper relationships with contacts and marketing experts, and to learn from industry leaders and peers’ best practices.

Who Should Attend

The Call Intelligence Summit has something for everyone. From keynotes led by marketing experts to hands-on training for Invoca power users, you’re sure to find content that will leave you inspired and equipped to take on any marketing challenge that may come your way.

Consumer Marketers
Whether you’re just testing the waters with PPC or you’re a veteran Invoca customer, CIS will focus on the newest advancements in pay-per-call technology so you can optimize your customer journey and improve marketing ROI.

B2B Marketers
CIS will dive deep into key focus areas that are top of mind for B2B marketers such as attribution, real-time routing, and integrating Invoca into marketing automation programs.

Search Marketers
Search marketers will gain deeper insight into the value of integrating phone calls into paid search efforts, plus have tactical breakouts dedicated to Google Analytics and Adwords.

Publishers
Publishers face a unique set of challenges and Invoca is here to help. At CIS, publishers will gain deep insights into customer behavior and campaign performance can optimize marketing spend and campaigns.

Marketing Executives
Insight and advice from leading industry analysts, technologists, and experts on how to optimize performance of marketing programs. Plus, exclusive networking events for executives only.

"Awesome job! Extremely well done -

already looking forward to next year."

Keynotes

CI Summit_2015_Keynote_SunTrust

Brennie Conkle

VP, Digital Acquisition & Capabilities

SunTrust Bank

CI Summit_2015_Keynote_Allstate

Keary Phillips

Director, Digital Marketing

Allstate

CI Summit_2015_Keynote_Brady

Ujjwal Bhattarai

Sr. Digital Marketing Technologist

Brady Corp.

CI Summit_2015_Keynote_Invoca_Kyle

Kyle Christensen

VP, Marketing

Invoca

At A Glance

Learn during the day, relax, network and socialize in the evening! Registration opens Wednesday, October 21 followed by our Welcome Reception on the front lawn of the Fess Parker.

On Thursday, October 22, we will be taking over a hot spot in Santa Barbara for food, music, and fun. Stay tuned for more details!

  • 1:00 P.M. - 7:00 P.M.
    Registration Open
  • 5:00 P.M. - 7:30 P.M.
    Opening Networking Event
  • 8:00 A.M. - 9:00 A.M.
    Opening Breakfast
  • 9:00 A.M. - 10:00 A.M.
    Future of Call Intelligence Keynote
  • 10:30 A.M. - 11:15 A.M.
    Kara Swisher, Executive Editor of Re/code
  • 11:15 A.M. - 12:00 P.M.
    Future of Marketing Panel
  • 12:00 P.M. - 1:00 P.M.
    Lunch
  • 1:00 P.M. - 4:00 P.M.
    Breakouts
  • 3:50 P.M. - 4:30 P.M.
    The Marketoonist, Tom Fishburne
  • 4:30 P.M. - 5:00 P.M.
    Invoca Customer Awards
  • 5:00 P.M. - 6:00 P.M.
    Performance Marketing Reception
  • 6:00 P.M. - 9:00 P.M.
    Summit Party at Telegraph Brewery
  • 8:00 A.M. - 12:00 P.M.
    Hands-on Training OR Golf Outing
  • 12:00 P.M.
    Grab and Go Lunch

Full Agenda - Thursday, October 22

  • 1:05-1:55

    The New Mobile Customer Journey: Connecting the Dots Between Clicks and Calls.

    Vivint
    All Phone Leads
    Rank Media Agency

    Your customers have gone mobile. Have your marketing efforts and attribution methods adapted? Join us as we explore how marketers are leveraging call intelligence to understand, measure, and enhance the complete customer journey- from desktops to mobile devices.

  • 2:05-2:55

    The New 411: Transforming Your Marketing with Rich Caller Insights.

    Brady Corp

    More information is available to marketers than ever before regarding who is calling and why. Learn how marketers are taking advantage of this rich data to revolutionize their marketing from improved sales messaging to personalized cross-channel retargeting.

  • 3:05-3:55

    Going the Distance: Optimizing Call Outcomes.

    Empire Today
    Progrexion

    Tracking the source of your inbound phone calls is an imperative first step, but in order to truly optimize your ad spend you need to understand the call outcome as well. Learn about all the ways Invoca is able to track the outcome of an inbound phone call and get the answers you need to spend smarter.

  • 1:05-1:55

    Mastering the Hand-off: Marketing to Agent Success.

    Whitepages.com

    Driving inbound calls to your agents is only half the battle. Now learn how to make agents successful with each call. Join us as we cover best practices on how to deliver calls to the right agent, every time, with the information they need to close each call.

  • 2:05-2:55

    Make Every Call Count: Intelligent Routing for Performance Marketers.

    Goji

    The introduction of real-time routing capabilities is opening the door for agencies and performance marketers to optimize phone calls like never before. Learn how leveraging data in real-time can allow you to make the most of every phone call and never waste another lead.

  • 3:05-3:55

    Creating the Optimal Customer Journey.

    Invoca

    Automation doesn"t have to end with clicks. Learn how marketers are leveraging call intellignece and Invoca Engage to create the ultimate automated customer journey, in real-time.

  • 1:05-1:55

    Google Analytics, Adwords, and Calls, Oh My!

    SunTrust Bank
    Obility

    Is your paid search spend under scrutiny as you’re pressured to demonstrate results? Learn how Invoca for AdWords can help your SEM take credit for the phone calls and revenue it drives by integrating with Google Analytics and Adwords.

  • 2:05-2:55

    Breaking Down the Barriers: Getting Phone Call Data Where You Need It.

    Allstate

    More data doesn"t have to mean more silos. Learn how to integrate your rich call data into your entire marketing stack to create the cohesive, automated, and personalized customer experience marketers dream about.

  • 3:05-3:55

    The Phone as a Lead Generator: Performance Marketing for Calls.

    HyperTarget
    Healthcare.com
    RingPartner
    LendingTree
    CJ by Conversant
    We Speak Insurance

    Creating a program that quality filters callers and attracts partners is and art. Learn IVR best practices and recruitment tips from some of the masters of pay-per-call.

Speakers

  • Kara Swisher

    Kara Swisher

    Executive Editor

    Re/code

  • Abid Chaudhry

    Abid Chaudhry

    Sr. Director Industry Strategy & Insight

    BIA/Kelsey

  • Kobie Fuller

    Kobie Fuller

    Accel Partners

  • Mark Woodward

    Mark Woodward

    CEO

    Invoca

  • Eric Stahl

    Eric Stahl

    SVP, Product Marketing

    Salesforce Marketing Cloud

  • Peter Coffee

    Peter Coffee

    VP for Strategic Research

    Salesforce

  • Amalia Beckmann

    Amalia Beckmann

    Customer Success Manager

    Invoca

  • Brett Kaufman

    Brett Kaufman

    VP, Acquisition Marketing

    Goji

  • Colin Kelley

    Colin Kelley

    Co-Founder & CTO

    Invoca

  • Brennie Conkle

    Brennie Conkle

    VP, Digital Acquisition & Capabilities

    SunTrust Bank

  • Dan Dubinsky

    Dan Dubinsky

    Customer Success Engineer

    Invoca

  • Dave Coburn

    Dave Coburn

    EVP, Product Management

    Invoca

  • Eric Evans

    Eric Evans

    Director

    HyperTarget Marketing

  • Eric Holmen

    Eric Holmen

    EVP Sales

    Invoca

  • Ian Bell

    Ian Bell

    Marketing Technologist

    Vivint

  • James Resetco

    James Resetco

    Tech Solutions Lead

    Invoca

  • Jarum Feichko

    Jarum Feichko

    Online Affiliate Manager

    Progrexion

  • Jason Spievak

    Jason Spievak

    Founder & Board Member

    Invoca

  • Julia Matseikovich

    Julia Matseikovich

    VP, Revenue

    Healthcare.com

  • Julia Stead

    Julia Stead

    Director, Demand Generation

    Invoca

  • Keary Phillips

    Keary Phillips

    Director, Digital Marketing

    Allstate

  • Kyle Christensen

    Kyle Christensen

    VP of Marketing

    Invoca

  • Lauren Harris

    Lauren Harris

    Partner Success & Services Ops Manager

    Invoca

  • Lauren Ishimaru

    Lauren Ishimaru

    Sr. Product Marketing Manager

    Invoca

  • Mike Williams

    Mike Williams

    VP, Marketing & Operations

    Ring Partner

  • Nathan Ziv

    Nathan Ziv

    Sr. Director, Product Management

    Invoca

  • Neil Rubin

    Neil Rubin

    VP, Business Development

    Rank Media

  • Nicole Ron

    Nicole Ron

    Account Director, Strategic Solutions

    CJ Affiliate by Conversant

  • Paul Rudwall

    Paul Rudwall

    Director, Product Marketing

    Invoca

  • Pooja Tripathi

    Pooja Tripathi

    Sr. Marketing Specialist

    Allstate

  • Sarah Wernik

    Sarah Wernik

    Enterprise Customer Success Manager

    Invoca

  • Sean Storlie

    Sean Storlie

    Sr. Product Manager

    Invoca

  • Tom Fishburne

    Tom Fishburne

    Founder

    Marketoonist

  • Ujjwal Bhattarai

    Ujjwal Bhattarai

    Sr. Digital Marketing Technologist

    Brady Corp.

From such great companies as....

AllState

Keary Phillips

Director, Digital Marketing

Pooja Tripathi

Sr. Marketing Specialist

Vivint

Ian Bell

Conversion Optimization, Marketing Technologist

LendingTree

John Challis

Sr Dir., Performance Marketing

Empire Today

Dan Altman

Manager, Brand Marketing

Healthcare.com

Julia Matseikovich

VP of Revenue

HyperTarget Marketing

Eric Evans

Director

All Phone Leads

Brian Carrozzi

CEO

RingPartner

Mike Williams

VP of Marketing

Goji

Brett Kaufman

VP of Acquisition Marketing

JT Benton

Chief Revenue Officer

Brady Corp

Ujjwal Bhattarai

Sr. Digital Marketing Technologist

Progrexion

Jarum Feichko

Online Affiliate Manager

Rank Media

Neil Rubin

VP of Business Development

Commission Junction

Nicole Ron

Account Dir., Strategic Solutions

SunTrust Bank

Brennie Conkle

VP, Digital Acquisition & Capabilities

The Customer Awards

Invoca customers are thought leaders and marketing experts.
Check out the inaugural Customer Awards to see the best of the best.

  Watch Video

  • RingPartner

    Invoca "Early Adopter" Award

  • Vivint

    Invoca "Ring Leader" Award

  • SunTrust Bank

    Invoca "Big Picture" Award

  • Brady Corporation

    Invoca "Show me the Money" Award

  • Healthcare.com

    Invoca "Call on me Award" Award

  • Prestige Marketing

    Invoca "Turn up the Volume" Award

  • Capella University

    Invoca "Trail Blazer" Award

  • Precise Leads

    Invoca "Seamless Experience" Award

  • CJ Affiliate by Conversant

    Invoca "Call Veteran" Award