Breakout Sessions & Learning Labs

Additional sessions will be added soon!

Orchestrating Online and Offline Customer Experiences through a Data-First CDP - Sponsored by Tealium
Brian Moore Senior Integrated Solutions Engineer, Tealium

Most CDPs today focus on the digital experience, but customers have many more touchpoints than that, including call centers. By deploying a data-first CDP, you can create an omni-directional pipeline of intelligent data between all of your customer touchpoints. By connecting and correlating customer data in real-time from call centers, offline, IoT, mobile, etc., alongside traditional marketing channels, you can provide a lossless customer experience. In this session with Brian Moore, Senior Integrated Solutions Engineer, Tealium, you’ll learn how re-imagining the customer data infrastructure with Tealium AudienceStream CDP and Invoca allowed two enterprise companies to develop a more intelligent real-time call center that helped increase conversion rates, personalized customer journeys, and run more efficient digital campaigns.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
How Embracing Automation Helped Dish Network Drive Profitable Growth
Cody Holm Digital Marketing Lead, Dish Network
Elizabeth Capezio Team Lead, Large Customer Sales, Telecom, Google

How can a well-established Fortune 500 company continue to drive profitable subscriber growth? By embracing data-driven automation, machine learning, and a long-term perspective on customer lifetime value. In this session, you'll learn from the paid search experts at Dish Network and Google about how the television service provider rethought their goals, marketing priorities, and measures of success — turning to Invoca signals and Google Smart Bidding — in order to achieve a 500%+ lift in return-on-ad-spend.

10:00am - 11:00am
Audience
Marketers & Agencies
Increase ROAS With Out-Of-The-Box Closed Loop Attribution
Geoff Henshaw Vice President of Marketing, O2E Brands
Justin Sue Program Manager, Google Canada
Moderator: Quique Berumen Customer Success Manager, Invoca

When 1-800-GOT-JUNK (O2E Brands) needed hard data and visibility into what channels were driving more bookings, Google turned to Invoca to provide a simple solution with a clear testing plan. The results not only helped O2E increase ROAS dramatically, but did so in a small time window while uncovering new insights on revenue per channel.

10:00am - 11:00am
Audience
Marketers & Agencies
The Expected and Unexpected Benefits of Implementing Call Tracking
Keith Calleja Vice President of Digital Marketing, Elavon/US Bank
Moderator: Stacey Watkins Senior Product Marketing Manager, Invoca

When Elavon, a B2B merchant services division of US Bank, implemented Invoca they had a clear idea of what to expect: improved paid search results and higher lead volumes, powered by integrations with Google, Bing, and Salesforce. What they didn't expect was how call analytics would help to break down silos, increase data sharing, and open their eyes to new opportunities for internal collaboration. Come to this session to hear about how Elavon is building stronger ties between digital marketing and inbound sales, while delivering better results than ever before.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
How to Get Scalable, High-Return Marketing Analytics Without a Data Science Team
Ryan Beagan Vice President of Marketing, Acadia Healthcare
Amanda Sloan Director of Marketing, Acadia Healthcare
Moderator: Angelique Davis
Senior Enterprise Customer Success Manager, Invoca

Many marketers think they need to have a full data science team to gather, analyze, and take action on data from phone calls. In this session, Acadia Healthcare dispels this myth and shows you how Acadia surfaces the enterprise-level data they need to implement scalable solutions for gaining marketing intelligence that improves efficiencies and ROI — without calling in the mathematics PhDs.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
1 + 1 = 3: Unlocking the Value of Integrated Web and Call Data - Sponsored by Acronym
David Sprinkle Chief Analytics Officer, Acronym

Integrating your Invoca data with your web analytics and other marketing technologies might seem like a daunting task. Is it worth it? Hear from a veteran consultant who has helped many companies successfully integrate their data sources, and learn about some powerful synergies that you can use to drive more value from your digital marketing efforts.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Using Data Trends Uncovered by AI to Improve the Caller Experience
Russell Pressler Marketing Analyst, VITAS Healthcare
Tom Phillips Digital Marketing Manager, VITAS Healthcare
Moderator: Farani Haynes Senior Enterprise Customer Success Manager, Invoca

Determining caller intent and what that means for your organization requires a wealth of data and a careful ear. Learn how VITAS Healhcare uses data from Invoca and Signal AI to understand what’s driving caller behavior, and how to use that data to continuously improve the customer experience.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Get More Out of Call Analytics by Involving Your Agency
Joel Citron Vice President Advertising Technology, Ai Media
Tom Piselli Vice President Client Services, Ai Media
Mary Roberts Senior Director of Marketing, 1st Franklin Financial
Moderator: Neal Kawesch Director, Partnerships & Alliances, Invoca

Learn how 1st Franklin Financial is partnering closely with their agency, Ai Media, to better understand call quality, optimize their paid campaigns, and boost quality lead pipeline across the home mortgage lender's  300+ branches.

10:00am - 11:00am
Audience
Marketers & Agencies
Completing the Loop with Adobe Analytics: Understanding Calls as Part of the Web Experience
Raj Sen Director, Customer Analytics, Adobe
Jim Bradley Digital MarTech Architect, Evolytics
Moderator: James Reyes, Solutions Architect, Invoca

When a customer calls a number displayed on one of your web pages, it needs to be viewed as part of their site visit. Invoca provides ways to connect call information to analytics tools. Learn how digital analytics consultancy Evolytics helped eHealth implement Invoca and integrate call data into Adobe Analytics to get a more complete picture of the customer journey.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Measuring the ROI of Your Call Tracking Investment
Liam Clark Principal Customer Success Manager, Invoca

Invoca delivers incredible data, insights, and attribution into inbound calls, but how should a marketer best quantify and measure this value delivery to their business? After all, experiencing value is one thing — proving that value is quite different. Attend this session to learn how to best quantify the value and ROI Invoca delivers and look at some successful examples of customers measuring value and uplift.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Taking the Guesswork out of Paid Search Optimization with Signal AI and Automated Bidding
Moderator: Colleen Farrell Senior Enterprise Customer Success Manager, Invoca

Learn how a leading insurance company is driving significant growth in call revenue, reducing customer acquisition costs, and saving time by automating call attribution and their SEM bidding through the use of Signal AI and Google Ads’ Smart Bidding.

10:00am - 11:00am
Audience
Marketers & Agencies
Under The Hood of Signal Discovery
Mike McCourt Staff Data Scientist, Invoca
Victor Borda Director of Data Science, Invoca

Signal Discovery is the latest enhancement to Invoca's award-winning Signal AI conversational analytics suite. In this lightning talk, hear directly from the Data Science team that built Signal AI from the ground-up about how Signal Discovery and our new AI Engine work, and get a sneak peak of the AI projects in the R&D pipeline.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Learning Lab:  Deep dive into Invoca reporting suite
Katie Rogers Customer Success Onboarding Specialist, Invoca

Learn about how you can best analyze the data captured in the Invoca reporting suite to create reports that matter to your business.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Define and measure conversions with Invoca signals
Wendy Halleck Senior Customer Success Onboarding Specialist, Invoca

How do you define conversions? Get your black belt in signals by learning about all the ways you can measure conversions — from API to predictive AI.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: A crash course on 2019’s newest features
Cassie Kamphaus Customer Success Onboarding Specialist, Invoca

Make sure you’re taking advantage of Invoca’s latest technology! Get hands-on with our newest features.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Advanced tools made simple with the Invoca tag and Marketing Data
Kihana Langdon Senior Customer Success Onboarding Specialist, Invoca
Clayton Gudeman Senior Technical Account Manager, Invoca

Are you capturing the right granularity of data? Discover how these features are helping brand marketers capture more data than ever while reducing platform setup and management complexity.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Unifying Your Affiliate Channel Data to Drive High-Quality Leads and Conversions
Danny Greeson CEO, eQuoto
Ross Shanken Founder & CEO, Jornaya
Brock Thompson EVP, Insurance, Drips
Moderator: Tania Rodriguez Customer Success Manager, Invoca

Invoca’s integrations and APIs allow you to combine your call data with data from other sources in your platform of choice to optimize for call quality and to drive conversions. In this session, you will hear from three top marketing leaders about how they are each leveraging integrations & APIs to verify lead quality and drive the ultimate sale.

10:00am - 11:00am
Audience
Performance Marketers
The 2019 Best-In-Class Compliance Panel - Sponsored by Drips
Aaron Christopher (A.C.) Evans Co-founder & CEO, Drips
Ross Shanken Founder & CEO, Jornaya
Shawn Nelsen Director, Marketing, 3 Day Blinds
Moderator: Gregg Johnson CEO, Invoca

If you are lead generator or service provider that deal with leads, warm transfers, or call centers in anyway, then this panel is for you. In this session, you’ll hear first-hand from 3 Day Blinds, Drips and Jornaya what you should do to capture TCPA consent, how to best contact a user compliantly, what NOT to do, and everything in between.

10:00am - 11:00am
Audience
Performance Marketers
Maximizing Payouts through Advanced Call Routing
Mike Ranshaw Managing Director, Apollo Interactive
David Walsh President, Visiqua
Todd Stearn CEO, Aragon Advertising
Moderator: Taylor Warmerdam Manager, Customer Success, Invoca

Learn from top performance agencies Apollo Interactive and Visiqua on how they utilize Invoca's advanced call routing features, including ping/post and real-time routing webhooks, to ensure the highest payout for qualified calls.

10:00am - 11:00am
Audience
Performance Marketers
I Have All This Data...Now What? The New Ways Affiliate Marketers are Using Data to Drive High-Quality Calls
Tom Carolan CEO, Digital Market Media
Paisley Downing Affiliate Manager, buyCalls
Cathy Sharp President, CTA Media
Anthony Paluzzi CEO, Palo Media Group
Moderator: Chalymar Barkarr, Manager, Customer Success, Invoca

Performance marketers and agencies are pushing the envelope with innovative ways to drive high-quality calls. Learn how the leaders in this space are using data from Invoca to optimize programmatic media buys, discover new ways of looking at SEO, and more effectively manage their partners in order to  drive conversions to their brand partners.

10:00am - 11:00am
Audience
Performance Marketers
Measuring the ROI of Your Call Tracking Investment
Liam Clark Principal Customer Success Manager, Invoca

Invoca delivers incredible data, insights, and attribution into inbound calls, but how should a marketer best quantify and measure this value delivery to their business? After all, experiencing value is one thing — proving that value is quite different. Attend this session to learn how to best quantify the value and ROI Invoca delivers and look at some successful examples of customers measuring value and uplift.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Under The Hood of Signal Discovery
Mike McCourt Staff Data Scientist, Invoca
Victor Borda Director of Data Science, Invoca

Signal Discovery is the latest enhancement to Invoca's award-winning Signal AI conversational analytics suite. In this lightning talk, hear directly from the Data Science team that built Signal AI from the ground-up about how Signal Discovery and our new AI Engine work, and get a sneak peak of the AI projects in the R&D pipeline.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Learning Lab:  Deep dive into Invoca reporting suite
Katie Rogers Customer Success Onboarding Specialist, Invoca

Learn about how you can best analyze the data captured in the Invoca reporting suite to create reports that matter to your business.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Define and measure conversions with Invoca signals
Wendy Halleck Senior Customer Success Onboarding Specialist, Invoca

How do you define conversions? Get your black belt in signals by learning about all the ways you can measure conversions — from API to predictive AI.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: A crash course on 2019’s newest features
Cassie Kamphaus Customer Success Onboarding Specialist, Invoca

Make sure you’re taking advantage of Invoca’s latest technology! Get hands-on with our newest features.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Driving revenue for you and your partners with Invoca bundled campaigns
Alyssa Rendon Senior Customer Support Representative, Invoca

Advertisers want the best prospects and callers expect a great customer experience. Invoca bundled routing helps you connect callers to the right buyers while driving more revenue for you and clients.

10:00am - 11:00am
Audience
End Users
Performance Marketers
Orchestrating Online and Offline Customer Experiences through a Data-First CDP - Sponsored by Tealium
Brian Moore Senior Integrated Solutions Engineer, Tealium

Most CDPs today focus on the digital experience, but customers have many more touchpoints than that, including call centers. By deploying a data-first CDP, you can create an omni-directional pipeline of intelligent data between all of your customer touchpoints. By connecting and correlating customer data in real-time from call centers, offline, IoT, mobile, etc., alongside traditional marketing channels, you can provide a lossless customer experience. In this session with Brian Moore, Senior Integrated Solutions Engineer, Tealium, you’ll learn how re-imagining the customer data infrastructure with Tealium AudienceStream CDP and Invoca allowed two enterprise companies to develop a more intelligent real-time call center that helped increase conversion rates, personalized customer journeys, and run more efficient digital campaigns.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
1 + 1 = 3: Unlocking the Value of Integrated Web and Call Data - Sponsored by Acronym
David Sprinkle Chief Analytics Officer, Acronym

Integrating your Invoca data with your web analytics and other marketing technologies might seem like a daunting task. Is it worth it? Hear from a veteran consultant who has helped many companies successfully integrate their data sources, and learn about some powerful synergies that you can use to drive more value from your digital marketing efforts.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
The Expected and Unexpected Benefits of Implementing Call Tracking
Keith Calleja Vice President of Digital Marketing, Elavon/US Bank
Moderator: Stacey Watkins Senior Product Marketing Manager, Invoca

When Elavon, a B2B merchant services division of US Bank, implemented Invoca they had a clear idea of what to expect: improved paid search results and higher lead volumes, powered by integrations with Google, Bing, and Salesforce. What they didn't expect was how call analytics would help to break down silos, increase data sharing, and open their eyes to new opportunities for internal collaboration. Come to this session to hear about how Elavon is building stronger ties between digital marketing and inbound sales, while delivering better results than ever before.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
How to Get Scalable, High-Return Marketing Analytics Without a Data Science Team
Ryan Beagan Vice President of Marketing, Acadia Healthcare
Amanda Sloan Director of Marketing, Acadia Healthcare
Moderator: Angelique Davis
Senior Enterprise Customer Success Manager, Invoca

Many marketers think they need to have a full data science team to gather, analyze, and take action on data from phone calls. In this session, Acadia Healthcare dispels this myth and shows you how Acadia surfaces the enterprise-level data they need to implement scalable solutions for gaining marketing intelligence that improves efficiencies and ROI — without calling in the mathematics PhDs.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Using Data Trends Uncovered by AI to Improve the Caller Experience
Russell Pressler Marketing Analyst, VITAS Healthcare
Tom Phillips Digital Marketing Manager, VITAS Healthcare
Moderator: Farani Haynes Senior Enterprise Customer Success Manager, Invoca

Determining caller intent and what that means for your organization requires a wealth of data and a careful ear. Learn how VITAS Healhcare uses data from Invoca and Signal AI to understand what’s driving caller behavior, and how to use that data to continuously improve the customer experience.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Completing the Loop with Adobe Analytics: Understanding Calls as Part of the Web Experience
Raj Sen Director, Customer Analytics, Adobe
Jim Bradley Digital MarTech Architect, Evolytics
Moderator: James Reyes, Solutions Architect, Invoca

When a customer calls a number displayed on one of your web pages, it needs to be viewed as part of their site visit. Invoca provides ways to connect call information to analytics tools. Learn how digital analytics consultancy Evolytics helped eHealth implement Invoca and integrate call data into Adobe Analytics to get a more complete picture of the customer journey.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Measuring the ROI of Your Call Tracking Investment
Liam Clark Principal Customer Success Manager, Invoca

Invoca delivers incredible data, insights, and attribution into inbound calls, but how should a marketer best quantify and measure this value delivery to their business? After all, experiencing value is one thing — proving that value is quite different. Attend this session to learn how to best quantify the value and ROI Invoca delivers and look at some successful examples of customers measuring value and uplift.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
The Battle to Hang Up on Call Fraud (2019 Edition)
Nick Cooper Media Analytics, Frontier Communications
Nash Cooper Senior Product Manager, Invoca
James Brown Director of Infrastructure and Security, Invoca
Justin Bell Senior Telecom Relationship Manager, Invoca

Back by popular demand! Call fraud and robocalls are an industry-wide problem affecting all contact centers. In this panel, you'll learn about a deep-dive project into robocalls impacting Frontier Communications, and we'll show you how you can apply these same insights to combat robocalls at your company. This panel will also discuss and give you our take on the upcoming changes to the telecom industry (SHAKEN/STIR) aimed at stopping the fraudsters in their tracks.

10:00am - 11:00am
Audience
Analytics & CX
Under The Hood of Signal Discovery
Mike McCourt Staff Data Scientist, Invoca
Victor Borda Director of Data Science, Invoca

Signal Discovery is the latest enhancement to Invoca's award-winning Signal AI conversational analytics suite. In this lightning talk, hear directly from the Data Science team that built Signal AI from the ground-up about how Signal Discovery and our new AI Engine work, and get a sneak peak of the AI projects in the R&D pipeline.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Learning Lab:  Deep dive into Invoca reporting suite
Katie Rogers Customer Success Onboarding Specialist, Invoca

Learn about how you can best analyze the data captured in the Invoca reporting suite to create reports that matter to your business.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Define and measure conversions with Invoca signals
Wendy Halleck Senior Customer Success Onboarding Specialist, Invoca

How do you define conversions? Get your black belt in signals by learning about all the ways you can measure conversions — from API to predictive AI.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: A crash course on 2019’s newest features
Cassie Kamphaus Customer Success Onboarding Specialist, Invoca

Make sure you’re taking advantage of Invoca’s latest technology! Get hands-on with our newest features.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Advanced tools made simple with the Invoca tag and Marketing Data
Kihana Langdon Senior Customer Success Onboarding Specialist, Invoca
Clayton Gudeman Senior Technical Account Manager, Invoca

Are you capturing the right granularity of data? Discover how these features are helping brand marketers capture more data than ever while reducing platform setup and management complexity.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Learning Lab: Driving revenue for you and your partners with Invoca bundled campaigns
Alyssa Rendon Senior Customer Support Representative, Invoca

Advertisers want the best prospects and callers expect a great customer experience. Invoca bundled routing helps you connect callers to the right buyers while driving more revenue for you and clients.

10:00am - 11:00am
Audience
End Users
Performance Marketers
Orchestrating Online and Offline Customer Experiences through a Data-First CDP - Sponsored by Tealium
Brian Moore Senior Integrated Solutions Engineer, Tealium

Most CDPs today focus on the digital experience, but customers have many more touchpoints than that, including call centers. By deploying a data-first CDP, you can create an omni-directional pipeline of intelligent data between all of your customer touchpoints. By connecting and correlating customer data in real-time from call centers, offline, IoT, mobile, etc., alongside traditional marketing channels, you can provide a lossless customer experience. In this session with Brian Moore, Senior Integrated Solutions Engineer, Tealium, you’ll learn how re-imagining the customer data infrastructure with Tealium AudienceStream CDP and Invoca allowed two enterprise companies to develop a more intelligent real-time call center that helped increase conversion rates, personalized customer journeys, and run more efficient digital campaigns.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Unifying Your Affiliate Channel Data to Drive High-Quality Leads and Conversions
Danny Greeson CEO, eQuoto
Ross Shanken Founder & CEO, Jornaya
Brock Thompson EVP, Insurance, Drips
Moderator: Tania Rodriguez Customer Success Manager, Invoca

Invoca’s integrations and APIs allow you to combine your call data with data from other sources in your platform of choice to optimize for call quality and to drive conversions. In this session, you will hear from three top marketing leaders about how they are each leveraging integrations & APIs to verify lead quality and drive the ultimate sale.

10:00am - 11:00am
Audience
Performance Marketers
How Embracing Automation Helped Dish Network Drive Profitable Growth
Cody Holm Digital Marketing Lead, Dish Network
Elizabeth Capezio Team Lead, Large Customer Sales, Telecom, Google

How can a well-established Fortune 500 company continue to drive profitable subscriber growth? By embracing data-driven automation, machine learning, and a long-term perspective on customer lifetime value. In this session, you'll learn from the paid search experts at Dish Network and Google about how the television service provider rethought their goals, marketing priorities, and measures of success — turning to Invoca signals and Google Smart Bidding — in order to achieve a 500%+ lift in return-on-ad-spend.

10:00am - 11:00am
Audience
Marketers & Agencies
Increase ROAS With Out-Of-The-Box Closed Loop Attribution
Geoff Henshaw Vice President of Marketing, O2E Brands
Justin Sue Program Manager, Google Canada
Moderator: Quique Berumen Customer Success Manager, Invoca

When 1-800-GOT-JUNK (O2E Brands) needed hard data and visibility into what channels were driving more bookings, Google turned to Invoca to provide a simple solution with a clear testing plan. The results not only helped O2E increase ROAS dramatically, but did so in a small time window while uncovering new insights on revenue per channel.

10:00am - 11:00am
Audience
Marketers & Agencies
The Expected and Unexpected Benefits of Implementing Call Tracking
Keith Calleja Vice President of Digital Marketing, Elavon/US Bank
Moderator: Stacey Watkins Senior Product Marketing Manager, Invoca

When Elavon, a B2B merchant services division of US Bank, implemented Invoca they had a clear idea of what to expect: improved paid search results and higher lead volumes, powered by integrations with Google, Bing, and Salesforce. What they didn't expect was how call analytics would help to break down silos, increase data sharing, and open their eyes to new opportunities for internal collaboration. Come to this session to hear about how Elavon is building stronger ties between digital marketing and inbound sales, while delivering better results than ever before.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
How to Get Scalable, High-Return Marketing Analytics Without a Data Science Team
Ryan Beagan Vice President of Marketing, Acadia Healthcare
Amanda Sloan Director of Marketing, Acadia Healthcare
Moderator: Angelique Davis
Senior Enterprise Customer Success Manager, Invoca

Many marketers think they need to have a full data science team to gather, analyze, and take action on data from phone calls. In this session, Acadia Healthcare dispels this myth and shows you how Acadia surfaces the enterprise-level data they need to implement scalable solutions for gaining marketing intelligence that improves efficiencies and ROI — without calling in the mathematics PhDs.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
The 2019 Best-In-Class Compliance Panel - Sponsored by Drips
Aaron Christopher (A.C.) Evans Co-founder & CEO, Drips
Ross Shanken Founder & CEO, Jornaya
Shawn Nelsen Director, Marketing, 3 Day Blinds
Moderator: Gregg Johnson CEO, Invoca

If you are lead generator or service provider that deal with leads, warm transfers, or call centers in anyway, then this panel is for you. In this session, you’ll hear first-hand from 3 Day Blinds, Drips and Jornaya what you should do to capture TCPA consent, how to best contact a user compliantly, what NOT to do, and everything in between.

10:00am - 11:00am
Audience
Performance Marketers
1 + 1 = 3: Unlocking the Value of Integrated Web and Call Data - Sponsored by Acronym
David Sprinkle Chief Analytics Officer, Acronym

Integrating your Invoca data with your web analytics and other marketing technologies might seem like a daunting task. Is it worth it? Hear from a veteran consultant who has helped many companies successfully integrate their data sources, and learn about some powerful synergies that you can use to drive more value from your digital marketing efforts.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Using Data Trends Uncovered by AI to Improve the Caller Experience
Russell Pressler Marketing Analyst, VITAS Healthcare
Tom Phillips Digital Marketing Manager, VITAS Healthcare
Moderator: Farani Haynes Senior Enterprise Customer Success Manager, Invoca

Determining caller intent and what that means for your organization requires a wealth of data and a careful ear. Learn how VITAS Healhcare uses data from Invoca and Signal AI to understand what’s driving caller behavior, and how to use that data to continuously improve the customer experience.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Maximizing Payouts through Advanced Call Routing
Mike Ranshaw Managing Director, Apollo Interactive
David Walsh President, Visiqua
Todd Stearn CEO, Aragon Advertising
Moderator: Taylor Warmerdam Manager, Customer Success, Invoca

Learn from top performance agencies Apollo Interactive and Visiqua on how they utilize Invoca's advanced call routing features, including ping/post and real-time routing webhooks, to ensure the highest payout for qualified calls.

10:00am - 11:00am
Audience
Performance Marketers
Get More Out of Call Analytics by Involving Your Agency
Joel Citron Vice President Advertising Technology, Ai Media
Tom Piselli Vice President Client Services, Ai Media
Mary Roberts Senior Director of Marketing, 1st Franklin Financial
Moderator: Neal Kawesch Director, Partnerships & Alliances, Invoca

Learn how 1st Franklin Financial is partnering closely with their agency, Ai Media, to better understand call quality, optimize their paid campaigns, and boost quality lead pipeline across the home mortgage lender's  300+ branches.

10:00am - 11:00am
Audience
Marketers & Agencies
I Have All This Data...Now What? The New Ways Affiliate Marketers are Using Data to Drive High-Quality Calls
Tom Carolan CEO, Digital Market Media
Paisley Downing Affiliate Manager, buyCalls
Cathy Sharp President, CTA Media
Anthony Paluzzi CEO, Palo Media Group
Moderator: Chalymar Barkarr, Manager, Customer Success, Invoca

Performance marketers and agencies are pushing the envelope with innovative ways to drive high-quality calls. Learn how the leaders in this space are using data from Invoca to optimize programmatic media buys, discover new ways of looking at SEO, and more effectively manage their partners in order to  drive conversions to their brand partners.

10:00am - 11:00am
Audience
Performance Marketers
Completing the Loop with Adobe Analytics: Understanding Calls as Part of the Web Experience
Raj Sen Director, Customer Analytics, Adobe
Jim Bradley Digital MarTech Architect, Evolytics
Moderator: James Reyes, Solutions Architect, Invoca

When a customer calls a number displayed on one of your web pages, it needs to be viewed as part of their site visit. Invoca provides ways to connect call information to analytics tools. Learn how digital analytics consultancy Evolytics helped eHealth implement Invoca and integrate call data into Adobe Analytics to get a more complete picture of the customer journey.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Measuring the ROI of Your Call Tracking Investment
Liam Clark Principal Customer Success Manager, Invoca

Invoca delivers incredible data, insights, and attribution into inbound calls, but how should a marketer best quantify and measure this value delivery to their business? After all, experiencing value is one thing — proving that value is quite different. Attend this session to learn how to best quantify the value and ROI Invoca delivers and look at some successful examples of customers measuring value and uplift.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Taking the Guesswork out of Paid Search Optimization with Signal AI and Automated Bidding
Moderator: Colleen Farrell Senior Enterprise Customer Success Manager, Invoca

Learn how a leading insurance company is driving significant growth in call revenue, reducing customer acquisition costs, and saving time by automating call attribution and their SEM bidding through the use of Signal AI and Google Ads’ Smart Bidding.

10:00am - 11:00am
Audience
Marketers & Agencies
The Battle to Hang Up on Call Fraud (2019 Edition)
Nick Cooper Media Analytics, Frontier Communications
Nash Cooper Senior Product Manager, Invoca
James Brown Director of Infrastructure and Security, Invoca
Justin Bell Senior Telecom Relationship Manager, Invoca

Back by popular demand! Call fraud and robocalls are an industry-wide problem affecting all contact centers. In this panel, you'll learn about a deep-dive project into robocalls impacting Frontier Communications, and we'll show you how you can apply these same insights to combat robocalls at your company. This panel will also discuss and give you our take on the upcoming changes to the telecom industry (SHAKEN/STIR) aimed at stopping the fraudsters in their tracks.

10:00am - 11:00am
Audience
Analytics & CX
Under The Hood of Signal Discovery
Mike McCourt Staff Data Scientist, Invoca
Victor Borda Director of Data Science, Invoca

Signal Discovery is the latest enhancement to Invoca's award-winning Signal AI conversational analytics suite. In this lightning talk, hear directly from the Data Science team that built Signal AI from the ground-up about how Signal Discovery and our new AI Engine work, and get a sneak peak of the AI projects in the R&D pipeline.

10:00am - 11:00am
Audience
Analytics & CX
Marketers & Agencies
Performance Marketers
Learning Lab:  Deep dive into Invoca reporting suite
Katie Rogers Customer Success Onboarding Specialist, Invoca

Learn about how you can best analyze the data captured in the Invoca reporting suite to create reports that matter to your business.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Define and measure conversions with Invoca signals
Wendy Halleck Senior Customer Success Onboarding Specialist, Invoca

How do you define conversions? Get your black belt in signals by learning about all the ways you can measure conversions — from API to predictive AI.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: A crash course on 2019’s newest features
Cassie Kamphaus Customer Success Onboarding Specialist, Invoca

Make sure you’re taking advantage of Invoca’s latest technology! Get hands-on with our newest features.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Performance Marketers
Learning Lab: Advanced tools made simple with the Invoca tag and Marketing Data
Kihana Langdon Senior Customer Success Onboarding Specialist, Invoca
Clayton Gudeman Senior Technical Account Manager, Invoca

Are you capturing the right granularity of data? Discover how these features are helping brand marketers capture more data than ever while reducing platform setup and management complexity.

10:00am - 11:00am
Audience
End Users
Marketers & Agencies
Learning Lab: Driving revenue for you and your partners with Invoca bundled campaigns
Alyssa Rendon Senior Customer Support Representative, Invoca

Advertisers want the best prospects and callers expect a great customer experience. Invoca bundled routing helps you connect callers to the right buyers while driving more revenue for you and clients.

10:00am - 11:00am
Audience
End Users
Performance Marketers