Customers’ buying behavior is changing rapidly in 2020 and it can be challenging for a Marketer to keep up! We’ve got you covered. Join media measurement experts from Google and Invoca to understand why omnichannel measurement is crucial to all marketers and how Invoca can be part of your strategy for capturing every conversion.
Attend this session to learn:
- Why having an omnichannel measurement is vital for marketers
- How to build omnichannel optimization strategies
- How to use Invoca to include call events and conversions in your omnichannel strategy