Getting a Holistic View of Digital Paid Media Data to Drive the Ultimate Client Performance
The digital paid media analytics landscape becomes more complex each day with brands and consumers alike facing a growing number of channels and touchpoints to connect with one another. At the same time, marketing leaders are accountable for generating returns on each investment dollar. Because of this, leading brands are evolving to maximize investments and customer experience across the expanding universe of media channels, and for many, businesses phone calls remain a critical step of the customer journey.
In this session you'll learn how Rise works with Invoca to drive better marketing results for brands with a focus on:
- The importance of bringing all channel data together and breaking down technology silos
- Using conversational intelligence to drive performance in all digital marketing channels
- How marketers can "close the loop" by connecting their call data back to media performance data and use these insights to deliver better media allocation strategies across channels
- How integrating Invoca with performance marketing platforms allows you to spend more intelligently, automate processes, and boost client performance
