All Invoca Summit 2020 videos now available!
You can now access on-demand talks from inspirational speakers like best-selling author and marketing thought leader Seth Godin and blind adventurer Erik Weihenmayer. We also have informative sessions with marketing pros from leading companies like Salesforce, Tealium, Dell, Amplifon, and more — for free.

Invoca Summit Encore

From Cost Center to Revenue Driver: How True Attribution with Invoca is Transforming Flagstar’s Marketing

With nearly 100 branches across the midwest, Flagstar Bank was struggling to get the granular data they needed for true marketing attribution. They were juggling multiple campaigns, hours of manual work and the challenge of associating marketing spend to business revenue. All of that changed when they partnered with Invoca.

In this session you’ll learn how having the right data allowed Flagstar to:

  • Accurately attribute hundreds of millions of loan dollars across digital, direct mail and the call center
  • Integrate their data into Google, Salesforce and others for smarter decisions and easier data access across all business units
  • Share this data with their business partners and begin transforming their reputation into that of a dynamic, revenue generating team

Thank you to our 2020 sponsors
who helped make Invoca Summit possible!

Invoca Summit Sponsor / Adobe
Invoca Summit Sponsor / Tealium