With nearly 100 branches across the midwest, Flagstar Bank was struggling to get the granular data they needed for true marketing attribution. They were juggling multiple campaigns, hours of manual work and the challenge of associating marketing spend to business revenue. All of that changed when they partnered with Invoca.
In this session you’ll learn how having the right data allowed Flagstar to:
- Accurately attribute hundreds of millions of loan dollars across digital, direct mail and the call center
- Integrate their data into Google, Salesforce and others for smarter decisions and easier data access across all business units
- Share this data with their business partners and begin transforming their reputation into that of a dynamic, revenue generating team