All Invoca Summit 2020 videos now available!
You can now access on-demand talks from inspirational speakers like best-selling author and marketing thought leader Seth Godin and blind adventurer Erik Weihenmayer. We also have informative sessions with marketing pros from leading companies like Salesforce, Tealium, Dell, Amplifon, and more — for free.

Invoca Summit Encore

Driving High-Value Franchise Leads: How Granular Data Changed Everything

Like many franchise-based businesses, Amplifon needs to support a national presence while still leaving room for local flexibility. They had big goals for incorporating call data, driving more success from their paid search efforts and optimizing for highest value calls. They found a like-minded conversational analytics partner with a passion for innovation to help make it happen.

In this session you’ll learn how Amplifon worked with Invoca to drive their digital transformation, resulting in:

  • Granular attribution data that increased paid search performance and decreased media spend
  • Automated data integrations with Facebook, Google and Adobe Analytics and implemented Signal AI that brought significant budget savings at the national and local levels, and increased call center efficiency
  • A data-driven innovation roadmap that will continue to drive business growth for years to come

Thank you to our 2020 sponsors
who helped make Invoca Summit possible!

Invoca Summit Sponsor / Adobe
Invoca Summit Sponsor / Tealium