Driving High-Value Franchise Leads: How Granular Data Changed Everything
Like many franchise-based businesses, Amplifon needs to support a national presence while still leaving room for local flexibility. They had big goals for incorporating call data, driving more success from their paid search efforts and optimizing for highest value calls. They found a like-minded conversational analytics partner with a passion for innovation to help make it happen.
In this session you’ll learn how Amplifon worked with Invoca to drive their digital transformation, resulting in:
- Granular attribution data that increased paid search performance and decreased media spend
- Automated data integrations with Facebook, Google and Adobe Analytics and implemented Signal AI that brought significant budget savings at the national and local levels, and increased call center efficiency
- A data-driven innovation roadmap that will continue to drive business growth for years to come
